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Canada Advertising & Tech Trends in 2019

Posted Jan 8, 2019

The new year is in full swing and there’s already some trends to look out for. While there will be changes happening globally, new trends based on countries or regions are also expected. Canada, for one, has three major opportunities coming in 2019 — and they shouldn’t be ignored. According to eMarketer, the first opportunity…

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Mobile Monday: In-Ad Data Platforms & AR Interactivity

Posted Jul 23, 2018

IronSource’s new platform puts the power with the advertiser. Although this platform is only in its beta stage and available to a small selection of premium partners, it may soon be the new source of information for a lot of companies. Power to the Advertiser IronSource’s new in-ad data platform now allows advertisers access to…

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Mobile Monday: Mobile Holograms & Evolving AR

Posted May 21, 2018

A new device from the Red Digital Cinema Camera Company and Leia, Inc. is making holographic experiences a reality. Users can fit the new technology in their pockets and take this experience with them anywhere they go. Mobile Holograms The Red Digital Cinema Camera Company and Leia, Inc. recently unveiled the Hydrogen One mobile phone,…

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Mobile Monday: Apps & the Holidays

Posted Dec 18, 2017

In this edition of Mobile Monday, we are taking a look at how brands are using apps to improve their holiday sales as well as the top games to check out while cozying up by a fireplace or waiting in line at the airport. Swarovski Launches AR App To drum up excitement — and likely…

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Mobile Monday: Gamescom 2017 Edition

Posted Aug 21, 2017

In this edition of Mobile Monday, we’re taking a look at the top highlights thus far at Gamescom 2017, from the latest mobile iteration of an IP that explores life inside a game to immersive augmented reality experiences where attendees can experience what it’s like to have dragon wings, and everything in between. Bandai Namco…

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WWDC 2017: Better Developer Tools, Better User Experiences

Posted Jun 6, 2017

Yesterday Apple kicked off Worldwide Developer Conference 2017 with its traditional keynote, providing updates on its product and software alike. Unveiling new features to make life better for its developer community is what WWDC is all about, so what’s next for developers, publishers, and advertisers? Time for a hot take. While HomePod is exciting and…

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Mobile Monday: iPhone6S, Pokémon Go, and VR as a Game Design Tool

Posted Sep 14, 2015

In this edition of Mobile Monday, we’re taking a look at how Apple may be improving mobile game performance, how Pokémon Go is redefining mobile gaming, and how one Disney artist is exploring a new way to use virtual reality as a game design tool. Smoother Gameplay Anticipated on iPhone 6S According to data released…

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