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Mobile Behavior in Turkey During Ramadan

Posted Apr 6, 2020

One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…

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Mobile Behavior in MENA and Egypt During Ramadan

Posted Mar 30, 2020

One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…

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Coronavirus Impact Survey – Highlights from APAC

Posted Mar 25, 2020

In the past few weeks, the COVID-19 outbreak has significantly changed the daily lives of people from several countries. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus situation continues to evolve, technology usage and habits will also see major changes.  AdColony’s…

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Mobile Usage in Canada – Smartphone Adoption, Gaming, Time Spent in Apps

Posted Mar 4, 2020

Across the globe, mobile devices are finding their way into more and more consumers’ hands. The North America region is considered to be a mature market but most data collection has been focused on mobile usage stateside. Smartphone users in Canada are growing in number every year which in turn leads to more time spent…

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AdColony Mobile Network Infographic 2019

Posted Dec 18, 2019

With mobile games being the best place for today’s advertisers to connect with consumers and with one of the largest in-app presences amongst the top Apps Store and Google Play apps, we here at AdColony are able to surmise a lot about general user behavior and trends by looking at the ad requests we see…

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Mobile’s Big Role in Back to School Shopping

Posted Aug 6, 2019

Summer isn’t quite over but families are already prepping for the new school year. Technology has changed the way consumers shop and that is no exception for back to school shopping. Not only are shoppers going online to buy supplies but, smartphones and laptops are becoming essential supplies for students. AdColony’s Back to School Shopping…

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Why You Can’t Ignore App Install Advertising

Posted Jul 18, 2019

With millions of options available to consumers, it’s not enough to create an innovative app that will keep users engaged and excited. Developers are having to learn about the benefits and strategies of app install advertising in order to stay ahead. As the demand for app install advertising grows, so does the need for more…

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Understanding Gen Z and Their Smartphones

Posted Apr 30, 2019

Brands have spent the past several years focused on millennials but the spotlight is starting to shine on Generation Z. As the first digitally native generation, constant innovation in technology has prompted those born between 1997-2012 to develop its own behaviors and preferences very different from previous age groups. With overall spending of almost $100…

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FIFA World Cup & Digital Ad Spending

Posted Jul 10, 2018

Every four years, soccer fans across the globe gather together to watch the FIFA World Cup. Alarms are set earlier and schedules are rearranged to make sure no single moment is missed in the biggest sports celebrations in the world. This week, we’ll watch France and Belgium, along with Croatia and England, go head-to-head, with…

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WiFi to the Rescue as Mobile Usage Surges

Posted Feb 16, 2016

It’s no surprise that mobile usage has been increasing year over year. In fact, a recent Cisco Visual Networking Index report found that usage grew 75% in 2015 and will increase eightfold over the next 5 years. Based on these projections, mobile data usage will grow 67.6% in 2016 and will experience a 53% CAGR…

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