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The COVID-19 pandemic has undoubtedly changed the way we live. While some changes will be temporary (hopefully), some aspects of life might not ever go back to the way they were before. For many people in the U.S., remote work had become a necessity in the past year to keep businesses running. During that time,…
Looking back at the whirlwind of 2020, coronavirus has definitely made changes in the consumer landscape. People’s behavior during the pandemic could have long term and, in many instances, permanent effects on their daily habits. How has consumer behavior changed in regards to mobile and technology? GlobalWebIndex surveyed internet users in North America to answer…
In the past few years, the Asia-Pacific region has played a big part in bolstering the continued growth of mobile device and app usage. Vietnam, in particular, has become one of the most exciting emerging markets for the industry as the country’s smartphone adoption increases every year. For advertisers looking to reach this expanding audience’s…
Mobile apps have become more important to consumers than ever before in navigating these times of extraordinary change. Smartphone users have relied heavily on apps not just for function but also for entertainment. Recent data shows that mobile app usage has gone up 25% in Q3 2020. Furthermore, mobile gaming has its largest quarter ever…
One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…
One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…
In the past few weeks, the COVID-19 outbreak has significantly changed the daily lives of people from several countries. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus situation continues to evolve, technology usage and habits will also see major changes. AdColony’s…
Across the globe, mobile devices are finding their way into more and more consumers’ hands. The North America region is considered to be a mature market but most data collection has been focused on mobile usage stateside. Smartphone users in Canada are growing in number every year which in turn leads to more time spent…
With mobile games being the best place for today’s advertisers to connect with consumers and with one of the largest in-app presences amongst the top Apps Store and Google Play apps, we here at AdColony are able to surmise a lot about general user behavior and trends by looking at the ad requests we see…
Summer isn’t quite over but families are already prepping for the new school year. Technology has changed the way consumers shop and that is no exception for back to school shopping. Not only are shoppers going online to buy supplies but, smartphones and laptops are becoming essential supplies for students. AdColony’s Back to School Shopping…