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With millions of options available to consumers, it’s not enough to create an innovative app that will keep users engaged and excited. Developers are having to learn about the benefits and strategies of app install advertising in order to stay ahead. As the demand for app install advertising grows, so does the need for more…
Brands have spent the past several years focused on millennials but the spotlight is starting to shine on Generation Z. As the first digitally native generation, constant innovation in technology has prompted those born between 1997-2012 to develop its own behaviors and preferences very different from previous age groups. With overall spending of almost $100…
Every four years, soccer fans across the globe gather together to watch the FIFA World Cup. Alarms are set earlier and schedules are rearranged to make sure no single moment is missed in the biggest sports celebrations in the world. This week, we’ll watch France and Belgium, along with Croatia and England, go head-to-head, with…
It’s no surprise that mobile usage has been increasing year over year. In fact, a recent Cisco Visual Networking Index report found that usage grew 75% in 2015 and will increase eightfold over the next 5 years. Based on these projections, mobile data usage will grow 67.6% in 2016 and will experience a 53% CAGR…