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Machine learning has become a crucial tool utilized in many industries, but what does that look like in the adtech space? In the past few years, more advertisers and platforms have been looking to machine learning in order to optimize campaigns, protect against fraud, and help consumers receive quality content that they will actually enjoy….
It wouldn’t be a week in advertising, mobile or otherwise, if someone didn’t bring up brand safety. Last week, digital trading giant GroupM threw down the gauntlet against Facebook. When it comes to machine learning, campaign effectiveness get a huge boost according to a new study. Read on for more details! Machine Learning Boosts Campaign…
Yesterday Apple kicked off Worldwide Developer Conference 2017 with its traditional keynote, providing updates on its product and software alike. Unveiling new features to make life better for its developer community is what WWDC is all about, so what’s next for developers, publishers, and advertisers? Time for a hot take. While HomePod is exciting and…