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The public release of iOS version 14.5 is coming next week, with Apple announcing their release candidate (RC) shortly after their “Spring Loaded” event. That means Apple’s privacy updates are coming with it. Apple will require all developers to begin requesting permission to share data and tracking, in addition, to support for SKAdNetwork to receive…
It’s March 2021, which means the release of iOS 14.5 is just around the corner, bringing with it Apple’s required privacy framework, AppTrackingTransparency (ATT). As you probably already know, the framework will prompt users to opt-in to allow app tracking. For developers (and therefore advertisers), getting users to opt-in will be a challenging yet imperative…
One of the hottest topics of this year is undoubtedly the disappearance of the IDFA in iOS 14. While the industry has been preparing for these changes to be enforced by Apple next year, there has been a lot less chatter about another requirement that app publishers will have to fulfill very soon. We’re talking…
Today Apple did something it rarely does: Delay a requirement based on feedback from developers and the rest of the industry. The opt-in modal to enable tracking (practically speaking, IDFA sharing) was set to launch with iOS 14 this fall but will now go into effect in early 2021. Developers and advertisers are surely sighing…
Since the WWDC earlier this year, the mobile world has seen a huge disruption. The announcement of iOS 14 and its features has brought along a new era in mobile identity. In the past several months, the industry has been preparing for a pivotal change in mobile advertising and attribution. Apple will require users to…
If you’ve been following the AdColony blog or mobile app news since June, you know iOS 14 is big news. Join AdColony next week to learn the core of how to succeed in the new world of iOS 14. Update: Apple may have delayed enforcement, but the requirements are still coming. We feel now is…
Privacy is Apple’s latest product, and mobile app developers have become the door greeters of the App Store. If an app makes a request to share user data, developers must use Apple’s AppTrackingTransparency framework to request permission from the user the first time this happens. No ifs, ands, or buts! We’ve heard a lot of…
We’ve spent a lot of time recently discussing the changes to iOS 14 and what they mean for developers and advertisers both brand and UA. It’s time to move past the background and start talking about actionable items. SKAdNetwork will be the new standard for measuring installs of app install campaigns moving forward. While some…
iOS 14 is coming and with it, huge changes to the way app install campaigns are conducted for Apple devices. Apple’s consumer-privacy focus and strict guidelines will change the way app install marketers do business, and it’s important to lay those changes out ahead of time. For more background on iOS 14’s changes to the…
The growth curve of mobile games is perhaps the steepest it’s been since AdColony started life as mobile game developers ourselves in 2008. During a huge growth year for mobile games and gaming in general, Apple announced in June changes to its identifier for advertisers (IDFA) that impact targeting, attribution, and beyond for app install…