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As Mobile Gaming Grows in APAC, So Does its Female Audience

Posted Jul 24, 2019

As the number of smartphone users grows, Asia-Pacific has been the primary driver for the expansion of the global gaming industry. Established markets like China and Japan continue to flex their spending power while India and Southeast Asia have proven their impact in terms of app downloads. While it’s clear that APAC presents many opportunities,…

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Mobile Monday: China Cleans Up Games, App Downloads Up 10%

Posted Apr 29, 2019

With a population of approximately 1.4 billion, China undoubtedly represents a huge market for mobile gaming. While developers might be thinking about financial opportunities, they also need to understand the unique and specific characteristics of the Chinese gaming market. We have an update on recently announced restrictions and requirements and how this could affect the…

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Digital Ad Spend in China

Posted Nov 27, 2018

Digital ad spend is growing at an alarming rate. The U.S. is only one area where digital is expected to exceed traditional media spend in 2019. But this isn’t just a trend in the states. China is actually a big growth region for digital advertising as well, but we’ll let the numbers speak for themselves….

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Mobile Monday: China’s Hottest Game Categories & React vs Native

Posted Nov 26, 2018

How exactly do developers weigh the benefits of certain coding languages? BusinessOfApps has a fascinating guide we’ll take a quick overview of this Monday before looking at the hottest gaming genres in China during this time of growth! What’s in a Language? New ideas for apps are thought up every day, and while many developers may have spent…

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Balloons on the Bund: AdColony & Cocos at ChinaJoy

Posted Aug 16, 2018

During ChinaJoy in Shanghai, China, earlier this month, AdColony and Cocos brought together developers and mobile industry leaders from across China and beyond for a cocktail party at the top of Hotel Indigo on the Shanghai Bund. The “Just the Right Time” party was filled with snacks, drinks, and discussion on how AdColony and Cocos…

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