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If there’s any one word on marketers’ tongues these days, it’s “metaverse.” While the concept was gaining traction amongst gaming and esports experts for years as games like Roblox and Epic’s Fortnite brought gamers into worlds populated with characters from multiple IPs, the term leveled up with Facebook’s announcement last year that they would instead…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores mobile advertising strategies during the Big Game, AdColony discusses ecommerce trends for 2022, and Fyber explains how brands and apps are focusing on the…