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Christmas & New Year Shopping 2021 – Highlights from APAC

Posted Dec 9, 2021

We are officially in December, which means that the holiday shopping season is kicking into high gear. To better understand shoppers’ behaviors and preferences, AdColony conducted a survey across the Asia-Pacific region to discover how consumers will be shopping this holiday season. As holiday shoppers gear up for celebrations, they are preparing for a season…

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Consumer Behavior & Shopping During Christmas — Highlights from LATAM

Posted Nov 24, 2021

As the pandemic is (hopefully) starting to disappear from our lives, people want to leave the suffering days and welcome the merry spirit of the New Year! While Christmas jingles are starting to be heard, consumers in LATAM are already getting prepared for the festivities leading up to 2022. Since smartphone usage has been keeping…

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Christmas & New Year Shopping 2021 – Highlights from EMEA

Posted Nov 22, 2021

After a long period of COVID-19, people are getting ready to forget the suffering days with the fresh spirit of the New Year! While Christmas bells ring, consumers around the world are already preparing for the festivities leading up to 2022. Since smartphone usage has not slowed down even during post-pandemic days, it would only…

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Mobile Monday: AppLovin’s Acquisition of MoPub, Record-breaking Estimates for Mobile Holiday Shopping, Winning Apps During Facebook’s Outage

Posted Oct 11, 2021

Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This week we touch AppLovin’s acquisition of MoPub, predictions for the holiday shopping season, and which apps prospered during…

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Mobile’s Still on Top for Holiday Shopping

Posted Oct 5, 2021

As another holiday season rolls around and with a global pandemic still affecting user behavior and preferences for shopping, AdColony looked to discover how users in the United States and Canada will be shopping for this holiday season. With mobile usage and shopping on mobile increasing dramatically in the past year, consumers are now dedicated…

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Mobile Behaviors During Easter Holiday Europe & LATAM

Posted Mar 30, 2021

It’s time for a change of seasons and a fun and engaging holiday comes with it in the most needed time. Who doesn’t love impressing their friends and loved ones with a great turn of gifts during these tough days? While the whole world is waiting for the Easter holiday to make their loved ones…

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Mobile Shopping for Festive Season in APAC

Posted Dec 7, 2020

The end of the year is quickly approaching and consumers are rushing to prepare for celebrations. Festive season has different meanings across Asia-Pacific but they all have something in common — lots of shopping. Whether they are celebrating Christmas or the New Year, consumers in APAC spending more time online shopping especially on mobile. The…

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Christmas and Mobile Shopping in APAC

Posted Nov 17, 2020

COVID-19 won’t deter APAC consumers from festive shopping plans as they have no plans to defer shopping for major holidays such as Christmas.  The global pandemic has shifted most shopping to mobile so we are looking at how consumers plan to use their smartphones while shopping for Christmas. AdColony conducted the Christmas Shopping Survey and…

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Diwali and Mobile Shopping

Posted Oct 27, 2020

Diwali is just around the corner which means India’s festival shopping season is underway. Known as the “festival of lights,” Diwali is not only a cultural event in India but is also celebrated around the world. This year, the celebration is on November 14 so families have likely started their shopping to prepare for festivities….

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