App Install Marketers Measure Performance

How App Install Marketers Measure Campaign Performance

Posted Jun 30, 2020

The key to running a successful user acquisition campaign goes far beyond just the creative execution. App install marketers have to constantly sift through data to modify campaigns and further optimize them. With so many metrics at hand, it’s easy to get lost in a data dump. To better understand the effectiveness of UA campaigns,…

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Top Publishers Share App Install Marketing Trends

Posted Jun 16, 2020

The meteoric growth in mobile app usage has bred major competition in the marketplace. Creating a stellar app is just the beginning for developers. With millions of apps in the Google Play and App Stores, developers need a customized user acquisition strategy to not only attract an initial audience but also maintain user growth over…

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AppsFlyer Forecasts Global App Install Ad Spend to Double by 2022

Posted Apr 14, 2020

Mobile devices connect over 3.5 billion people around the world digitally and the other half of the global population is gradually becoming a part of this community as mobile users in many developing countries like China, India, Indonesia, even Africa are significantly increasing. The number of mobile app downloads is expected to increase by 21%…

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Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer!  Kochava Traffic…

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Tips for Starting a User Acquisition Campaign

Posted Nov 6, 2019

After creating your exciting and innovative mobile game, it’s time to get people to play it! Whether this is your first or hundredth title, your game’s audience always starts at zero so you will need to develop a unique, strategic plan for user growth. With so many media and advertising options out there, it’s important…

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Event Preview: White Nights Moscow

Posted Oct 4, 2019

We’re headed to Moscow! White Nights will be holding its last event of the year at the Expocentre on October 16th and 17th. Representatives from the gaming industry will be gathering for insightful talks, panels, and workshops, along with networking opportunities to connect with other professionals in the industry. A unique factor of this conference…

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Highlights from Supernova Summit 2019

Posted Sep 16, 2019

In September, the AdColony Publishing and Performance teams invited valued clients to the annual Supernova Summit in beautiful Napa, CA. The two-day event was held in the heart of wine country at the Meritage Resort and Spa. Partners from across the globe gathered to share insights and knowledge around user acquisition and app monetization. Interactive…

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Event Preview: Gamescom 2019

Posted Jul 31, 2019

We’re headed to Gamescom in Cologne, Germany! More than 300,000 visitors from across the globe will attend the biggest gaming convention from August 20th to 24th. Press and trade visitors will have exclusive access to the event on August 20th, while gaming fans may start attending on August 21st. This year marks the event’s 10th…

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Why You Can’t Ignore App Install Advertising

Posted Jul 18, 2019

With millions of options available to consumers, it’s not enough to create an innovative app that will keep users engaged and excited. Developers are having to learn about the benefits and strategies of app install advertising in order to stay ahead. As the demand for app install advertising grows, so does the need for more…

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