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Papaya Gaming Blog Header

Success Story: Papaya Gaming – Solitaire Cash & Bubble Cash

Posted Jul 22, 2021

Papaya Gaming is a rapidly-growing mobile gaming company that develops innovative versions of the most exciting and popular games and turns them into skill-based, real money tournaments. The company has reached a growth of over 2,000% active users in 2020 alone. Its games, Solitaire Cash & Bubble Cash, have been downloaded over 4 million times…

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Mobile Campaign Performance

Designing, Tracking, and Evaluating Mobile Campaigns, According to UA Marketers

Posted Jul 19, 2021

In our latest App Install Marketing Survey, publishers and UA marketers provided insights into their current preferred operating system, the utilization of SKAdNetwork, budget spend, inventory post-IDFA, and more. The survey also revealed the latest ideas for mobile campaign development, execution, and evaluation.  Because there are many different ways to create and measure a successful…

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Case Study Tactile Lilys Garden

Success Story: Tactile Games & User Acquisition

Posted Apr 15, 2021

If you are into puzzle games, building, decorating, and reconstructing a place from scratch, completing daily in-game tasks, and then recreating the game’s story with side characters, Tactile Games’ Lily’s Garden is the right choice for you! While the game had successful downloads worldwide, it also managed to reach a rating of 4.8 in both…

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App Clips Blog Header

App Clips: How They Work & Help Acquire Users

Posted Feb 23, 2021

WWDC in June 2020 has cemented itself as an event that has marked a major change in the app industry. The announcement of the AppTrackingTransparency framework has primarily occupied developers’ minds and time, but there was another introduction from WWDC that should not be forgotten: App Clips.  App Clips were created to enable developers to…

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Case Study Faladdin

New Case Study – User Acquisition with Faladdin & Adjust

Posted Dec 17, 2020

If you’re looking to grow your app, whether you’re an entertainment app, a utility app, or a mobile game, campaign measurement is an essential part of the equation. One such app is the daily horoscope and tarot reading entertainment app Faladdin. They worked with AdColony and our partner, global app marketing platform Adjust, who provided…

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Webinar iOS 14 Blog Header

Event Preview: Webinar – iOS 14: What You Need to Know NOW

Posted Aug 31, 2020

If you’ve been following the AdColony blog or mobile app news since June, you know iOS 14 is big news. Join AdColony next week to learn the core of how to succeed in the new world of iOS 14. Update: Apple may have delayed enforcement, but the requirements are still coming. We feel now is…

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Getting Your Campaign Ready for iOS 14 and SKAdNetwork

Posted Aug 11, 2020

We’ve spent a lot of time recently discussing the changes to iOS 14 and what they mean for developers and advertisers both brand and UA. It’s time to move past the background and start talking about actionable items. SKAdNetwork will be the new standard for measuring installs of app install campaigns moving forward. While some…

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What You Need to Know About UA Campaigns for iOS 14

Posted Aug 7, 2020

iOS 14 is coming and with it, huge changes to the way app install campaigns are conducted for Apple devices. Apple’s consumer-privacy focus and strict guidelines will change the way app install marketers do business, and it’s important to lay those changes out ahead of time.  For more background on iOS 14’s changes to the…

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ios14-UA

iOS 14 — App Install Advertiser Update

Posted Jul 29, 2020

The growth curve of mobile games is perhaps the steepest it’s been since AdColony started life as mobile game developers ourselves in 2008. During a huge growth year for mobile games and gaming in general, Apple announced in June changes to its identifier for advertisers (IDFA) that impact targeting, attribution, and beyond for app install…

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App Install Marketers Measure Performance

How App Install Marketers Measure Campaign Performance

Posted Jun 30, 2020

The key to running a successful user acquisition campaign goes far beyond just the creative execution. App install marketers have to constantly sift through data to modify campaigns and further optimize them. With so many metrics at hand, it’s easy to get lost in a data dump. To better understand the effectiveness of UA campaigns,…

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