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Which Apps Got UA BRAG-ging Rights. . . and How Did They Get Them?

Posted May 11, 2022

In sports, bragging rights usually go to the winner on the field. The LA Rams, for example, have bragging rights for winning the Super Bowl in February. But while they can certainly brag to the other teams in the NFL, does that mean they had a stronger season than, say, your state high school football…

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Highlights from GDC: Hosted Panel on UA and App Monetization

Posted Mar 30, 2022

Last week Digital Turbine and AdColony had the honor of hosting a panel during the Game Developers Conference in San Francisco – which was likely the first in-person event in a very long time for many people. After a warm and delicious breakfast, the first in three years for many of us, the panelists took…

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Mobile Monday: Verizon’s Plus Play Manages Subscriptions, UA Through Esports, and Games Industry Investment’s Biggest Year

Posted Mar 7, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the three stories we’re covering are Verizon’s new hub for subscriptions, 7-Eleven’s partnership with Rocket League, and the games industry’s biggest year for investment. Learn…

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Rescue Cut Case Study

Success Story: Rescue Cut & User Acquisition

Posted Jan 6, 2022

Hypercasual is certainly one of the gaming genres that has a wide audience with various demographics that enjoy playing. Their simple UI with an easy interface lowers a barrier for publishers to make the game but then it boosts high competition within this genre, and it’s surely not easy to survive when numerous new games…

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Success Story: Papaya Gaming – Solitaire Cash & Bubble Cash

Posted Jul 22, 2021

Papaya Gaming is a rapidly-growing mobile gaming company that develops innovative versions of the most exciting and popular games and turns them into skill-based, real money tournaments. The company has reached a growth of over 2,000% active users in 2020 alone. Its games, Solitaire Cash & Bubble Cash, have been downloaded over 4 million times…

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Mobile Campaign Performance

Designing, Tracking, and Evaluating Mobile Campaigns, According to UA Marketers

Posted Jul 19, 2021

In our latest App Install Marketing Survey, publishers and UA marketers provided insights into their current preferred operating system, the utilization of SKAdNetwork, budget spend, inventory post-IDFA, and more. The survey also revealed the latest ideas for mobile campaign development, execution, and evaluation.  Because there are many different ways to create and measure a successful…

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Case Study Tactile Lilys Garden

Success Story: Tactile Games & User Acquisition

Posted Apr 15, 2021

If you are into puzzle games, building, decorating, and reconstructing a place from scratch, completing daily in-game tasks, and then recreating the game’s story with side characters, Tactile Games’ Lily’s Garden is the right choice for you! While the game had successful downloads worldwide, it also managed to reach a rating of 4.8 in both…

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App Clips: How They Work & Help Acquire Users

Posted Feb 23, 2021

WWDC in June 2020 has cemented itself as an event that has marked a major change in the app industry. The announcement of the AppTrackingTransparency framework has primarily occupied developers’ minds and time, but there was another introduction from WWDC that should not be forgotten: App Clips.  App Clips were created to enable developers to…

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Case Study Faladdin

New Case Study – User Acquisition with Faladdin & Adjust

Posted Dec 17, 2020

If you’re looking to grow your app, whether you’re an entertainment app, a utility app, or a mobile game, campaign measurement is an essential part of the equation. One such app is the daily horoscope and tarot reading entertainment app Faladdin. They worked with AdColony and our partner, global app marketing platform Adjust, who provided…

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Event Preview: Webinar – iOS 14: What You Need to Know NOW

Posted Aug 31, 2020

If you’ve been following the AdColony blog or mobile app news since June, you know iOS 14 is big news. Join AdColony next week to learn the core of how to succeed in the new world of iOS 14. Update: Apple may have delayed enforcement, but the requirements are still coming. We feel now is…

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