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Tips for Starting a User Acquisition Campaign

Posted Nov 6, 2019

After creating your exciting and innovative mobile game, it’s time to get people to play it! Whether this is your first or hundredth title, your game’s audience always starts at zero so you will need to develop a unique, strategic plan for user growth. With so many media and advertising options out there, it’s important…

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Event Preview: White Nights Moscow

Posted Oct 4, 2019

We’re headed to Moscow! White Nights will be holding its last event of the year at the Expocentre on October 16th and 17th. Representatives from the gaming industry will be gathering for insightful talks, panels, and workshops, along with networking opportunities to connect with other professionals in the industry. A unique factor of this conference…

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Highlights from Supernova Summit 2019

Posted Sep 16, 2019

In September, the AdColony Publishing and Performance teams invited valued clients to the annual Supernova Summit in beautiful Napa, CA. The two-day event was held in the heart of wine country at the Meritage Resort and Spa. Partners from across the globe gathered to share insights and knowledge around user acquisition and app monetization. Interactive…

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Event Preview: Gamescom 2019

Posted Jul 31, 2019

We’re headed to Gamescom in Cologne, Germany! More than 300,000 visitors from across the globe will attend the biggest gaming convention from August 20th to 24th. Press and trade visitors will have exclusive access to the event on August 20th, while gaming fans may start attending on August 21st. This year marks the event’s 10th…

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Why You Can’t Ignore App Install Advertising

Posted Jul 18, 2019

With millions of options available to consumers, it’s not enough to create an innovative app that will keep users engaged and excited. Developers are having to learn about the benefits and strategies of app install advertising in order to stay ahead. As the demand for app install advertising grows, so does the need for more…

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Event Preview: Mobile Apps Unlocked 2019

Posted Apr 24, 2019

Learn from the best minds in mobile at Mobile Apps Unlocked 2019! MAU is the world’s leading mobile acquisition and retention summit with over 2,200 attendees gathering on May 1st and 2nd at the MGM Grand in Las Vegas. AdColony is excited to be a bronze sponsor for this event, where we’ll be sponsoring a…

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AdColony & Kochava in 2019 — Traffic Index & KMS 2019

Posted Feb 5, 2019

As their mobile summit nears, we’re pleased to announce that Kochava has named AdColony as a Top 5 for Signal Clarity, Top 5 Entertainment, and Top 20 Media Partner overall in the annual Kochava Traffic Index. We’re thrilled to be recognized for our commitment to quality across the industry. Of course, no Kochava news in…

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Mobile Monday: Beta Releases & Mobile Game Churn

Posted Jan 25, 2019

Apple recently released a line of new operating systems for developers, available exclusively through Apple’s developer portal. This announcement falls in line with the company’s trend of releasing developer betas soon after final public versions. It also doesn’t come as a surprise that Apple didn’t disclose the new features that come along with this release….

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Mobile Monday: Record High App Installs for the Holidays

Posted Dec 24, 2018

As 2018 draws to a close, it’s the time of year when new devices are being unwrapped, or perhaps just straight up bought for oneself! That means new app installers, app updaters, and new users all firing up their devices. According to some analysis by BusinessOfApps, it’s never hotter for app installs than it is in…

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