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There are many aspects to consider when developing or enhancing an in-app monetization strategy. Each publisher and app needs a carefully thought-out mix of tactics in order to achieve success. If you are wondering how the major app publishers are tackling monetization, look no further. AdColony and Fyber reached out to their clients to gain…
With evolving technology, increased user activity, and a shift toward consumer privacy, it can be pretty challenging to keep up with the latest in mobile app monetization. There have been many predictions on the changing state of in-app advertising, but we still have yet to learn the full scope of the recent years’ effects. So…
Every Monday we cover the latest research and news in the mobile world. We regularly share stories about the growth of mobile gaming and this week we’re giving another update. eMarketer published a comprehensive report on digital gaming which revealed that it continues to grow and mobile is the most popular device for gaming. Check…
The digital landscape has been shifting to mobile in the past few years so advertisers are also moving. Advertisers have followed audiences who have turned to their smartphones to watch video content. Pubmatic’s recent report revealed that mobile video ad inventory continues to grow and mobile video impressions will soon surpass desktop. Meanwhile, smartphone users…