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In today’s busy economy, almost everyone is multitasking at some point in their day, if not throughout. Attention is split between tasks and to-do’s, in order to get things done, and this trend even follows for leisure. Being engaged across multiple devices is very common when relaxing and looking for entertainment. In fact, the simultaneous…
As millions of people across the United States prepare for Super Bowl VI this Sunday, so advertisers are ramping up. Whether they are finalizing their cross-screen campaigns to supplement their television buy or otherwise looking for additional ways to engage with viewers, there’s one important question: where will consumers’ eyes truly be during the game?…
It’s no secret that the majority of users multiscreen when they’re home. Between televisions, computers, and mobile devices, the average consumer has quite the plethora of screens to choose from. But how distracted are they, and how can publishers & advertisers retain their attention amid the noise? A recent study by Adobe may have some…