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As the gaming industry continues to grow and evolve rapidly, the same can be said about mobile gaming demographics. The evolution of the American mobile gamer is the product of the widespread adoption of smartphones and the increasing time spent on these devices. Mobile gaming is no longer a niche market but one that contains…
It’s no secret that mobile gaming as a market has been burgeoning over recent years. Prior to this year’s COVID-19 prompted boom, games were far and away the most popular mobile app category in both the Apple App Store and Google Play Store by share of available apps. Because the vast majority of gaming apps…
Next time you’re on public transport, take a look around and it’s a solid bet most if not all of your fellow passengers are on their mobile phones, and many will be playing games. The gaming audience has been growing rapidly over the last several years thanks in large part to mobile devices and the…
Establishing credibility with an audience is imperative for any advertising campaign. With the advanced audience segmentation made possible by mobile advertising platforms, it’s easier than ever for advertisers to target the users most receptive to their message. Thus, the question remains: which age groups are most receptive to which advertising formats? With respect to mobile…