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Breaking Down Mobile Gaming Demographics

Posted Aug 14, 2019

Next time you’re on public transport, take a look around and it’s a solid bet most if not all of your fellow passengers are on their mobile phones, and many will be playing games. The gaming audience has been growing rapidly over the last several years thanks in large part to mobile devices and the…

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Millennials Most Receptive to Mobile & Video Advertising

Posted Oct 13, 2015

Establishing credibility with an audience is imperative for any advertising campaign. With the advanced audience segmentation made possible by mobile advertising platforms, it’s easier than ever for advertisers to target the users most receptive to their message. Thus, the question remains:  which age groups are most receptive to which advertising formats? With respect to mobile…

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