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Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on how Apple’s privacy changes have affected its ad business, AdColony covers research on what brands know about in-game advertising, and Fyber shares that daily time spent on mobile…
Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This week we touch AppLovin’s acquisition of MoPub, predictions for the holiday shopping season, and which apps prospered during…
2020 was a year of great change for people in many ways. Around the world, people were mandated to stay at home and most of them relied on technology to keep them entertained and connected. Subsequently, consumers spent more time in apps daily than ever before. As lockdown restrictions have eased, will people maintain their…
Looking back at the whirlwind of 2020, coronavirus has definitely made changes in the consumer landscape. People’s behavior during the pandemic could have long term and, in many instances, permanent effects on their daily habits. How has consumer behavior changed in regards to mobile and technology? GlobalWebIndex surveyed internet users in North America to answer…
The beginning of the year is usually when health and fitness apps see a jump in activity. People have just made their resolutions and are eager to keep with them. With mobile users being forced to stay indoors and avoid gyms, the app category has seen peaks later on in the year. A recent report…
The pandemic has hit many industries, so advertisers have shifted money to mobile-centric platforms. With users spending more time on mobile, some app categories have been able to sustain ad revenues or even grow. In-game advertising has been steadily strong as people are playing an additional three minutes daily on average in 2020. Meanwhile, numbers…
Almost every week, new data shows the effects of smartphone and app usage during the coronavirus pandemic. The latest from eMarketer details the increased time spent on smartphones being driven by app usage and particularly, mobile games. Meanwhile, another report not only shows more time spent on mobile games but also a growing audience and…
Across the globe, mobile devices are finding their way into more and more consumers’ hands. The North America region is considered to be a mature market but most data collection has been focused on mobile usage stateside. Smartphone users in Canada are growing in number every year which in turn leads to more time spent…
Around the world, people are gradually moving away from traditional media and spending more time with digital media. The accessibility of smartphones has made it much more convenient to consume media in digital formats. This week we’ll learn how much time adults in the United Kingdom are spending with digital media daily. We’ll also touch…