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It is no secret that mobile apps have become our saviors especially during the time of quarantine. From mobile games to entertainment apps, consumers can’t get enough of their favorite apps. According to Sensor Tower’s latest report, global spending on mobile apps will reach $270 billion by 2025. The App Store will account for $185…
Game developers around the world rely on the App Store and Google Play to get their games in front of valued audiences. This kind of exposure can come at a hefty price in the form of commission fees. After some pushback by the gaming industry, Google Play announced that they are reducing service fees starting…
Its only the start of October but brands and shoppers are already starting to focus on the holidays. eCommerce has seen a boost this year due to COVID-19 and that is likely to continue for end-of-year shopping. With higher activity on mobile devices this year, brands will be turning to video ads as a crucial…
To help parents choose age-appropriate games for their children, most platforms feature age ratings on their available games. As a developer, getting an age rating for your mobile game is a crucial step in not just releasing your title but also making sure it reaches its intended audience. Ratings for apps are largely based on…
With so many features on mobile devices these days, companies are always looking for the best way to hold an audience’s attention. That’s why Google has launched its new rewards program that gives users points for app activity. While Google is encouraging more time on apps, Chinese regulators are trying to restrict it. Young mobile…
At its annual event last week, Google took the stage to unveil several new products that are “made to help.” In case you missed it, we’re focusing on Pixel 4 this week and its features that have the mobile world talking. Meanwhile, Q3 numbers are in and consumers have spent $21.9 Billion on apps. Get…
The subscription model has officially taken over the app world. Google has launched its answer to Apple Arcade with Play Pass, a subscription service for games and apps. Meanwhile, a survey shows that iPhone sales might be below expectations because users are waiting for the 5G version. Learn all about it in this week’s Mobile…
Fraud has been a significant concern for mobile apps and the industry has been working to maintain quality and transparency. A report from Pubmatic revealed that strides in combating app fraud and in-app growth led to an increase of in-app ad impressions. Meanwhile, Google Play’s revamped interface makes it easier for users to find games….
Google and Apple are currently taking 15%-30% of non-ad revenue from developers. While Android has always been seen as a more open ecosystem than iOS, Google’s own “walled garden” has become too constricting for some big developers. Since Android doesn’t require apps to be installed through the Play Store to run, these companies are trying…
With a population of over 1.3 billion, India is sure to present lucrative opportunities for app developers. Increased smartphone adoption and access to unlimited 4G data plans have made India the fastest growing mobile app market. Results for Q2 2019 have been released and India is once again the top country for app downloads. Meanwhile,…