Mobile Campaign Performance

Designing, Tracking, and Evaluating Mobile Campaigns, According to UA Marketers

Posted Jul 19, 2021

In our latest App Install Marketing Survey, publishers and UA marketers provided insights into their current preferred operating system, the utilization of SKAdNetwork, budget spend, inventory post-IDFA, and more. The survey also revealed the latest ideas for mobile campaign development, execution, and evaluation.  Because there are many different ways to create and measure a successful…

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