Multitasking with Multiple Screens

Posted May 15, 2018

In today’s busy economy, almost everyone is multitasking at some point in their day, if not throughout. Attention is split between tasks and to-do’s, in order to get things done, and this trend even follows for leisure. Being engaged across multiple devices is very common when relaxing and looking for entertainment. In fact, the simultaneous…

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Competing for Consumer Attention: Multitasking On-the-Go

Posted Oct 10, 2017

Let’s face it, hours of riding in a car can get tiresome after a while. If you’re ever been on a road trip, you know entertainment is essential. How many different activities can one person possibly be preoccupied with at the same time? The AdColony Consumer Road Trip Survey provides tons of insight on how…

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Mobile Monday: Focused Distraction & Forfeit

Posted Oct 9, 2017

In this edition of Mobile Monday, we’re taking a look at what the latest user behavior numbers from eMarketer mean for advertisers as well as the quintessential reminder found within Microsoft’s mobile forfeiture. Focused Distraction The fact that consumers multitask while engaging with media is nothing new. After all, how many studies and articles have…

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Mobile Apps Take the Wheel

Posted Aug 30, 2017

Three-day weekends call for killer food, spontaneous adventures, and unforgettable road trips. What are travelers concerned about when planning a road trip and how do they spend their time on the drive? AdColony’s 2017 Consumer Road Trip Survey can answer all that, and more. Get the Full Report Making its first appearance this year, the Consumer…

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