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Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the first year of AppTrackingTransparency and Google adding a safety section to the Play store. Learn all about these stories in this week’s…
With 2021 behind us, it’s time to look ahead at what is surely going to be another big year for mobile gaming. Mobile gaming has proven to be the largest and most impactful segment of the gaming industry. Revenue continues to grow and the industry as a whole remains solid despite the many uncertainties facing…
Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on mobile budgets continuing to shift to Android, AdColony recaps a study into the effectiveness of in-game advertising, and Fyber spotlights puzzle games and how publishers monetize them. Check…
In review of the industry over the first half of this year, many mobile marketers are coming to grips on how to best optimize in a privacy-centric world, and with that, are looking to Android in order to reach a diverse audience. Some are worried about the shift to Android and losing access to iOS…
Game developers around the world rely on the App Store and Google Play to get their games in front of valued audiences. This kind of exposure can come at a hefty price in the form of commission fees. After some pushback by the gaming industry, Google Play announced that they are reducing service fees starting…
Today’s digital world has presented consumers with personalized and highly-engaged content and that includes advertisements. That’s why brands need to make sure both the content and the platform are relevant to reach their target audience. Amazon Advertising recently announced they will be offering Twitch’s ad inventory in order to connect brands with younger and highly-engaged…
While the COVID-19 pandemic continues to affect people across the globe, governments and health authorities are working hard to find solutions to end the pandemic. Following this lead, Apple and Google have teamed up to use their resources and expertise to develop contract tracing technology that will help prevent the spread of the virus. Meanwhile,…
In the past few years, the subscription service model has spread rapidly across several industries including mobile gaming. After Apple Arcade and Google Play Pass, another company is bringing premium games to subscribers. Starting in March, Android users will have access to exclusive games through GameClub’s service. Meanwhile, Google’s Chrome browser will start blocking intrusive…
Committed to improving mobile advertising for developers and advertisers alike, we have recently released SDK 4, a significantly upgraded version of our mobile monetization platform. We’ve unified the SDK to include display and programmatic offerings for increased monetization options for publishers. Here’s a guide to streamline the integration processes for both iOS and Android: Android…
In the midst of iPhone’s recent launch, Microsoft has announced its new entry into the mobile device market. The Surface Duo, a dual-screen device running on Android will be coming in late 2020. While the Duo looks and acts like a phone, we talk about Microsoft’s strategy to not call it one. Meanwhile, Call of…