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How to Optimize Your SDK 4 Integration

Posted Oct 9, 2019

Committed to improving mobile advertising for developers and advertisers alike, we have recently released SDK 4, a significantly upgraded version of our mobile monetization platform. We’ve unified the SDK to include display and programmatic offerings for increased monetization options for publishers. Here’s a guide to streamline the integration processes for both iOS and Android: Android…

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Tinder and Epic are Bypassing Google’s Walled Garden — Who’s next?

Posted Jul 23, 2019

Google and Apple are currently taking 15%-30% of non-ad revenue from developers. While Android has always been seen as a more open ecosystem than iOS, Google’s own “walled garden” has become too constricting for some big developers. Since Android doesn’t require apps to be installed through the Play Store to run, these companies are trying…

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Mobile Monday: 64 Bits for Android Apps & Video Ad Spend Keeps Growing

Posted Feb 4, 2019

Almost 4 years after Apple required developers to submit apps as 64-bit, Google is also requiring developers to do the same, what does this mean for developers? A lot, as it turns out. Meanwhile, mobile video ad spend is continuing to rise and looks set to be the majority in just a few short years….

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Mobile Monday: China’s Hottest Game Categories & React vs Native

Posted Nov 26, 2018

How exactly do developers weigh the benefits of certain coding languages? BusinessOfApps has a fascinating guide we’ll take a quick overview of this Monday before looking at the hottest gaming genres in China during this time of growth! What’s in a Language? New ideas for apps are thought up every day, and while many developers may have spent…

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Mobile Monday: Netflix’s Ad Experiment and Android Pie Go

Posted Aug 27, 2018

Netflix is bringing ads to users content streams and Android Pie Go Edition is bringing modern mobile OS features to cheaper and cheaper phones. Whether you’re bingeing blog entries or browsing this on a new budget phone, you can read all about it in this week’s Mobile Monday. Netflix Interruptions If you’ve been enjoying long…

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Google IO ’17 and Android O – Better Tools & A New Language

Posted May 23, 2017

Last week, Google ran through their vision for the next year. The show included highlights from all the various Google teams, including promising demos from the Google Pictures, AR/VR, and YouTube groups. While improvements to Google Assistant (including an iPhone release!) and the introduction of Google Lens are exciting for the consumer, it’s the developer…

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Publisher Spotlight: Magmic

Posted Apr 14, 2017

Magmic emerged from Ottawa, Canada in 2002, well ahead of the curve of mobile gaming as we know it today. They’ve continued to innovate and ride the wave of smartphones, to over 500 million installs and have a storied history of developing content for leading publishers and brands. Back in Blackberry While Magmic is currently…

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Mobile Monday: Android iPhones & Dev Best Practices

Posted Jun 27, 2016

In this edition of Mobile Monday, we’re taking a look at an iPhone case that runs Android and best practices for app development. The Android Enabling iPhone Case Anyone who is tired of hearing about Android versus iOS has both reason to celebrate and something in common with Nick Lee, the CTO of Tendigi. Recently,…

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