Android Audiences

Secrets of Android Audiences: Diversity, Interests, and Growth

Posted Jul 13, 2021

In review of the industry over the first half of this year, many mobile marketers are coming to grips on how to best optimize in a privacy-centric world, and with that, are looking to Android in order to reach a diverse audience. Some are worried about the shift to Android and losing access to iOS…

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Mobile Monday: Google Launches Android 11, Twitch Inventory Available on Amazon Advertising

Posted Sep 13, 2020

Today’s digital world has presented consumers with personalized and highly-engaged content and that includes advertisements. That’s why brands need to make sure both the content and the platform are relevant to reach their target audience. Amazon Advertising recently announced they will be offering Twitch’s ad inventory in order to connect brands with younger and highly-engaged…

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Mobile Monday: Apple and Google Partner to Enable COVID-19 Contact Tracing, Limit Ad Tracking Up on iOS and Down on Android

Posted Apr 12, 2020

While the COVID-19 pandemic continues to affect people across the globe, governments and health authorities are working hard to find solutions to end the pandemic. Following this lead, Apple and Google have teamed up to use their resources and expertise to develop contract tracing technology that will help prevent the spread of the virus. Meanwhile,…

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Mobile Monday: Chrome to Block Intrusive Video Ads, GameClub Brings Subscription Service to Android

Posted Feb 17, 2020

In the past few years, the subscription service model has spread rapidly across several industries including mobile gaming. After Apple Arcade and Google Play Pass, another company is bringing premium games to subscribers. Starting in March, Android users will have access to exclusive games through GameClub’s service. Meanwhile, Google’s Chrome browser will start blocking intrusive…

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How to Optimize Your SDK 4 Integration

Posted Oct 9, 2019

Committed to improving mobile advertising for developers and advertisers alike, we have recently released SDK 4, a significantly upgraded version of our mobile monetization platform. We’ve unified the SDK to include display and programmatic offerings for increased monetization options for publishers. Here’s a guide to streamline the integration processes for both iOS and Android: Android…

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Tinder and Epic are Bypassing Google’s Walled Garden — Who’s next?

Posted Jul 23, 2019

Google and Apple are currently taking 15%-30% of non-ad revenue from developers. While Android has always been seen as a more open ecosystem than iOS, Google’s own “walled garden” has become too constricting for some big developers. Since Android doesn’t require apps to be installed through the Play Store to run, these companies are trying…

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Mobile Monday: 64 Bits for Android Apps & Video Ad Spend Keeps Growing

Posted Feb 4, 2019

Almost 4 years after Apple required developers to submit apps as 64-bit, Google is also requiring developers to do the same, what does this mean for developers? A lot, as it turns out. Meanwhile, mobile video ad spend is continuing to rise and looks set to be the majority in just a few short years….

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Mobile Monday: China’s Hottest Game Categories & React vs Native

Posted Nov 26, 2018

How exactly do developers weigh the benefits of certain coding languages? BusinessOfApps has a fascinating guide we’ll take a quick overview of this Monday before looking at the hottest gaming genres in China during this time of growth! What’s in a Language? New ideas for apps are thought up every day, and while many developers may have spent…

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