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The Big Game is Sunday – What Brands Should Know

Posted Jan 31, 2020

While millions of people are getting ready for their annual NFL championship parties this Sunday, brands are eagerly waiting to see how their advertising efforts and spends will pan out. It’s been the biggest annual event in both television and advertising for decades, but living in the digital era has changed the way we experience…

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What to Expect in Mobile Advertising in 2020

Posted Jan 8, 2020

The power of mobile advertising innovations of recent years will continue to come into focus in 2020. The massive mobile gaming audience and the demand for privacy regulation will affect brands’ decision making when it comes to where they place their digital advertising. We’ve gathered insights from thought leaders on what we can expect to…

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AdColony Shortlisted in 3 Categories for MMA Smarties X and North America Awards

Posted Oct 10, 2019

AdColony is excited to announce that three of our campaigns have been shortlisted for MMA Smarties X and North America Awards! Every year the Mobile Marketing Association honors companies for their industry-leading works in mobile advertising. This year the organization is introducing Smarties X to celebrate the industry’s best innovators across the globe. The best mobile…

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AdColony Shortlisted in 5 Categories for MMA Smarties Indonesia 2019

Posted Sep 17, 2019

AdColony is excited to announce that 6 of our campaigns have been shortlisted in 5 categories for the MMA Smarties Indonesia 2019! The global mobile marketing awards program honors organizations that demonstrate innovation, creativity, and success. A global panel of senior brand marketers and agency executives will evaluate entries based on strategy, execution, creativity, and…

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Mobile Monday: What Gets An Ad Noticed, Consumer Perception of Brand Safety

Posted Aug 19, 2019

As people experience multiple ads throughout their day, they have habitually found ways to ignore them. Advertisers need to ensure that the ads they are putting time and resources into are being noticed by their target customers. We look at an informative report that reveals what gets an ad noticed by consumers. Meanwhile, a survey…

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Mobile Monday: Why Brands Should Try Rewarded Video, Fyber’s New FairBid Platform

Posted Aug 12, 2019

When it comes to mobile advertising, brands are always concerned with increased efficiency and revenue, and so are developers. One of our trusted partners, Fyber, has launched the latest version of its mediation platform for mobile game developers and advertisers alike to achieve their goals. Meanwhile, brands are learning how to best serve engaging ads…

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Mobile Monday: Users Process Mobile Ads in Less Than Half a Second

Posted Jun 10, 2019

With so much digital content, consumers’ have learned to process information faster than ever, but they’re also moving the focus of their attention faster too. Research has found that advertisers have less than half a second to make an impact with consumers on mobile ads. Meanwhile, a report reveals the playing and spending habits of…

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