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Indomie, the undisputed market leader in the instant noodle category in Indonesia, has always enjoyed a massive cult following across key cities in the country. However, despite having cemented its leadership in big Indonesian metropolises like Jakarta, the brand lags behind one of its competitors in Indonesia’s suburban areas. Recognizing the commercial appeal of riding…
Valentine’s Day is a huge opportunity for brands and marketers to reach consumers. To grab attention during this romantic holiday, user-oriented campaigns are key. Most consumers tend to be online shoppers for Valentine’s Day which means brands should focus on mobile interaction with well-applied and personalized message associations. To clarify how big of an impact…
We are officially in December, which means that the holiday shopping season is kicking into high gear. To better understand shoppers’ behaviors and preferences, AdColony conducted a survey across the Asia-Pacific region to discover how consumers will be shopping this holiday season. As holiday shoppers gear up for celebrations, they are preparing for a season…
What a whirlwind December already for AdColony! We are thrilled to announce that our campaigns have received 18 individual campaign awards across the Asia-Pacific region (10 from MMA Smarties 2021, 4 from The Wires Global 2021, 4 from The Maddies 2021) and have been named Enabling Technology Company of the Year at MMA Smarties Indonesia!…
The COVID-19 pandemic has undoubtedly changed the way we live. While some changes will be temporary (hopefully), some aspects of life might not ever go back to the way they were before. For many people in the U.S., remote work had become a necessity in the past year to keep businesses running. During that time,…
Research has shown us that consumers are using their smartphones more than ever before. Mobile users have become increasingly more reliant on apps not only for daily functions but also for entertainment. But how do consumers actually feel while using different types of apps? To gain a better understanding of these key consumer sentiments, we…
Mobile gaming has been booming this past year, but what about ad revenue? Ad spends took a dip last year (understandably so) as a reaction to the uncertainty of the global pandemic. A new report from Unity says that the growth in mobile gaming also translated to increased ad revenue. Meanwhile, consumer spending in apps…
The most romantic day of the year is just around the corner. Couples are waiting to feel the love in the air and freshen the feelings of their loved ones especially during these days that the world has been going through. All over the world couples are eagerly waiting for Valentine’s Day to make their…
Japan has always had a major role in the history of gaming. The country has given birth to some of the leading gaming consoles over the decades. Japanese companies have also created a few of the most successful and acclaimed game franchises in the world. Although it’s not talked about much, Japan is also home…
For many industries, 2020 has slowed down business and consumer spending. On the opposite end, mobile has seen booming demand which in turn has bolstered some industries. App Annie’s newest report showed that interstitial ads are pushing major growth for mobile ad placements. Meanwhile, Pubmatic revealed that mobile header bidding in programmatic advertising has jumped…