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Mobile’s Role in the Future of Work

Posted Sep 9, 2021

The COVID-19 pandemic has undoubtedly changed the way we live. While some changes will be temporary (hopefully), some aspects of life might not ever go back to the way they were before. For many people in the U.S., remote work had become a necessity in the past year to keep businesses running. During that time,…

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Consumers Share Sentiments on Mobile Apps and Ads

Posted Mar 4, 2021

Research has shown us that consumers are using their smartphones more than ever before. Mobile users have become increasingly more reliant on apps not only for daily functions but also for entertainment. But how do consumers actually feel while using different types of apps?  To gain a better understanding of these key consumer sentiments, we…

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Valentine’s Day Survey — Highlights from EMEA & LATAM

Posted Feb 8, 2021

The most romantic day of the year is just around the corner. Couples are waiting to feel the love in the air and freshen the feelings of their loved ones especially during these days that the world has been going through. All over the world couples are eagerly waiting for Valentine’s Day to make their…

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Mobile Monday: Mobile Header Bidding Ad Spend Grew 20%, Mobile Ad Placements Up 70%

Posted Aug 23, 2020

For many industries, 2020 has slowed down business and consumer spending. On the opposite end, mobile has seen booming demand which in turn has bolstered some industries. App Annie’s newest report showed that interstitial ads are pushing major growth for mobile ad placements. Meanwhile, Pubmatic revealed that mobile header bidding in programmatic advertising has jumped…

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Mobile Monday: Mobile Ad Engagement Jumps 15%, GameClub Launches on Android

Posted Jun 21, 2020

Several studies have proven that more time been spent on mobile devices around the world as many communities have been forced to stay indoors. With more time on their smartphones, how are users responding to mobile ads? A report says that in the past few months mobile ad engagement has risen 15% as the coronavirus…

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Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer!  Kochava Traffic…

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The Big Game is Sunday – What Brands Should Know

Posted Jan 31, 2020

While millions of people are getting ready for their annual NFL championship parties this Sunday, brands are eagerly waiting to see how their advertising efforts and spends will pan out. It’s been the biggest annual event in both television and advertising for decades, but living in the digital era has changed the way we experience…

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