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Gaming as a category and as an opportunity has grown steadily over the past few years – and has accelerated even more over the past six months. Yet there is still a pervasive stereotype of gamers, held by both marketers and consumers. AdColony’s recent research has been focused on breaking down the stereotype of gamers…
Several years of research have proven that gaming (especially on mobile) is no longer a niche market. What we once thought of who “gamers” are has been completely upended. The truth is not everyone who plays games identifies as a gamer and the definition of “gamer” can vary from person to person. That being said,…
From hypercasual games to hardcore titles, people are playing more types of mobile games than ever before. Among midcore and hardcore games, Strategy games have been a longstanding favorite for committed gamers looking for a challenge. A new report from GameRefinery details the success of Strategy games in the U.S. as the third-largest genre on iOS….
At any given moment, at least half of the top free apps in the App Store and Google Play are “hypercasual” titles, and they have the highest number of installs on average per app in more than half of the top global markets. These games are almost always free, have a minimalistic interface, and are…
In the past few months, data analysts have been adjusting advertising forecasts after the pandemic upended many industries. Although digital display advertising has taken a hit, it is still expected to show some growth this year. A new report from eMarketer details how mobile and programmatic will be driving digital ad spends in 2020. Meanwhile,…