Captivating the Senses: How Haptic Ads Improve Engagement

Posted Jun 9, 2016

Last year, we partnered with Immersion Technology to offer haptic-enabled video campaigns. Since then, quite a few brands and app marketers have leveraged the technology to captivate and engage mobile users. This morning, our parent company Opera Mediaworks unveiled the results of a few of these campaigns. The results? Long story short, adding haptic feedback to mobile…

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