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MCommerce Easter Blog Header

M-Commerce Opportunities During Easter in EMEA & LATAM

Posted Mar 15, 2022

As Spring approaches, Easter is one of the first major family holidays of the year. Many consumers have already started to look to update and personalize their habits around shopping Easter sales, and for Easter gifts in regions where they’re common – not just candy! Many consumers are aware that mobile shopping provides easy navigation…

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Under The Microscope: Mobile Gaming in EMEA

Posted Oct 20, 2021

Mobile gaming has quickly risen in popularity for fun and entertainment with users all over the world. With that, the amount of gamers and revenue from mobile games will only continue to rise. But as more consumers look to gaming and brands look to reach this large, diversified audience, brands and advertisers must understand the…

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Mobile Gaming Research Highlights – EMEA & LATAM

Posted Oct 12, 2021

The past year will be remembered as a time of many changes for brands and marketers. The COVID-19 pandemic has led to great milestones for many media organizations. It has also created new opportunities through the acceleration of digital transformation at a huge scale.  As mobile gaming has exploded because of the COVID-19 pandemic, it…

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Under The Microscope: Mobile Gaming in Latin America

Posted Oct 6, 2021

Mobile gaming usage grew exponentially in the past year, and that growth is only set to continue to rise in Latin America and countries all over the world. But as brands look to reach consumers in environments where they are happy and receptive to marketing, like in mobile games, advertisers must understand the unique behaviors…

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Updated Header - Holiday Shopping 2021

Mobile’s Still on Top for Holiday Shopping

Posted Oct 5, 2021

As another holiday season rolls around and with a global pandemic still affecting user behavior and preferences for shopping, AdColony looked to discover how users in the United States and Canada will be shopping for this holiday season. With mobile usage and shopping on mobile increasing dramatically in the past year, consumers are now dedicated…

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Under The Microscope: Mobile Gaming in Colombia

Posted Sep 22, 2021

Consumers all over the world have turned to mobile and games on mobile, specifically, over the last year to provide fun and entertainment, and consumers in Colombia are no different. But as brands look to reach consumers in environments where they are happy and receptive to marketing, like in mobile games, advertisers must understand the…

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Under The Microscope: Mobile Gaming in Egypt

Posted Sep 8, 2021

When looking for entertainment or a way to pass the time, consumers consistently look to their mobile devices as they are readily available and capable of providing endless forms of fun. Within those devices, engagement with games on mobile has risen drastically over the past year, and this new love of gaming is not going…

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UTM Blog Header - Russia

Under The Microscope: Mobile Gaming in Russia

Posted Aug 25, 2021

Consumers are continuing to look to gaming across all mobile devices and operating systems for fun, entertainment, and more. Habits picked up over the last year are here to stay, and time and money spent in mobile games will remain steady or continue to rise. However, new and lifelong mobile gamers do not look the…

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IAB Australia

AdColony Joins IAB Australia as Part of Their Gaming Working Group

Posted Aug 18, 2021

We are thrilled to announce that AdColony is officially part of the IAB Australia Gaming Working Group, with our very own Lance Traore (Country Manager, ANZ) on the council! The Gaming Working Group was convened to educate and evangelize the power and value of Gaming to the Australian advertising industry. The council recently launched the…

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Under The Microscope: Mobile Gaming in South Africa

Posted Aug 11, 2021

Over the last year, consumers all over the world were forced to stay home and find new forms of entertainment. Mobile devices, and specifically mobile games, became that new, fun form of entertainment for millions of people all over the world. But as people begin to return to their typical routines, they are not letting…

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