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AdColony is thrilled to announce that our mobile campaigns have received five awards from the MMA Smarties South Africa! Last week, our very own South Africa team have been nominated with innovative mobile campaigns by one of the most prestigious award organizations in the mobile industry. The winners were chosen from among hundreds of submissions…
Mobile gaming has become a common pastime around the world and games based on established franchises (IP-based games) have been on the rise. Apple’s privacy changes could change the way developers acquire users so many of them are jumping on IP-based games that have loyal audiences. A new report from Newzoo goes deep into IP-based…
In this edition of the Creative Showcase, we’re exploring how Disney drummed up excitement for Pirates of the Caribbean with a well-executed and interactive mobile video campaign. To get started, we sat down with Doug Manson, our VP of Creative to discuss what made this particular ad creative so special. [vimeo 234587670 w=640 h=360] And…
Disney was the first advertiser to use our new Aurora™ HD Video technology, and after a successful campaign for Pirates of the Caribbean: Dead Men Tell No Tales, the team at Disney came back with another campaign for the new Marvel’s Spider-Man show on Disney XD. The Goal With many good superhero stories, there is an interesting…