SKAdNetwork: The Biggest Change Brand Advertisers are Ignoring
Posted Jan 19, 2021It’s no secret that Apple will begin enforcing its AppTrackingTransparency framework soon, chipping away a decade of targeting practices and technologies. But there’s another side of Apple’s privacy coin that gets talked about less: SKAdNetwork, and it’s perhaps even more important that advertisers pay attention to the actions needed to stay current. What is SKAdNetwork?…