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SKAdNetwork: The Biggest Change Brand Advertisers are Ignoring

Posted Jan 19, 2021

It’s no secret that Apple will begin enforcing its AppTrackingTransparency framework soon, chipping away a decade of targeting practices and technologies. But there’s another side of Apple’s privacy coin that gets talked about less: SKAdNetwork, and it’s perhaps even more important that advertisers pay attention to the actions needed to stay current.  What is SKAdNetwork?…

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