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Mobile Monday: Games and APAC Lead Worldwide Mobile Growth

Posted Oct 14, 2019

Although iPhone sales have slowed down in the last year, tons of apps have seen continued growth as users across the globe become more and more mobile-savvy. A recent report from Adjust charted growth and retention for apps released in 2018 and revealed that Asia-Pacific is the fastest-growing region. Additionally, gaming apps continue to dominate…

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Event Preview: White Nights Moscow

Posted Oct 4, 2019

We’re headed to Moscow! White Nights will be holding its last event of the year at the Expocentre on October 16th and 17th. Representatives from the gaming industry will be gathering for insightful talks, panels, and workshops, along with networking opportunities to connect with other professionals in the industry. A unique factor of this conference…

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Breaking Down Mobile Gaming Demographics

Posted Aug 14, 2019

Next time you’re on public transport, take a look around and it’s a solid bet most if not all of your fellow passengers are on their mobile phones, and many will be playing games. The gaming audience has been growing rapidly over the last several years thanks in large part to mobile devices and the…

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Event Preview: Gamescom 2019

Posted Jul 31, 2019

We’re headed to Gamescom in Cologne, Germany! More than 300,000 visitors from across the globe will attend the biggest gaming convention from August 20th to 24th. Press and trade visitors will have exclusive access to the event on August 20th, while gaming fans may start attending on August 21st. This year marks the event’s 10th…

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As Mobile Gaming Grows in APAC, So Does its Female Audience

Posted Jul 24, 2019

As the number of smartphone users grows, Asia-Pacific has been the primary driver for the expansion of the global gaming industry. Established markets like China and Japan continue to flex their spending power while India and Southeast Asia have proven their impact in terms of app downloads. While it’s clear that APAC presents many opportunities,…

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Event Recap: White Nights St. Petersburg

Posted Jun 26, 2019

This month experts from the gaming industry gathered at White Nights St. Petersburg and the AdColony team was there to participate! We joined more than 1800 attendees from 50 countries to discuss the latest trends and news, make connections with potential partners, and share experiences with old friends in the business. Speakers from companies like…

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Mobile Monday: Users Process Mobile Ads in Less Than Half a Second

Posted Jun 10, 2019

With so much digital content, consumers’ have learned to process information faster than ever, but they’re also moving the focus of their attention faster too. Research has found that advertisers have less than half a second to make an impact with consumers on mobile ads. Meanwhile, a report reveals the playing and spending habits of…

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Mobile Monday: China Cleans Up Games, App Downloads Up 10%

Posted Apr 29, 2019

With a population of approximately 1.4 billion, China undoubtedly represents a huge market for mobile gaming. While developers might be thinking about financial opportunities, they also need to understand the unique and specific characteristics of the Chinese gaming market. We have an update on recently announced restrictions and requirements and how this could affect the…

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