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Under The Microscope: Mobile Gaming in Denmark

Posted Apr 7, 2021

The mobile gaming industry has grown exponentially over the past year, and those mobile gamers have formed a habit that is here to stay. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and interests of mobile gamers in different regions. AdColony surveyed mobile gamers around the world…

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Under The Microscope: Mobile Gaming in Jordan

Posted Mar 24, 2021

The opportunity to reach consumers in mobile devices is only continuing to grow. Within mobile, consumers are using mobile games for entertainment, stress relief, and more. To target these consumers, it is important to understand the unique preferences of mobile gamers in different regions. Looking at the behaviors and interests of mobile gamers in Jordan…

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Xennials as Mobile Gamers: Insights On Players Aged 35-44

Posted Mar 15, 2021

Much has been said lately about the Millennial and Gen Z generations and how they behave as consumers. While it seems easy to place people in their respective generational boxes, there are still those that don’t really fit within those groups. Consumers in the 35-44 range are an older subset of the Millennials and the…

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Under The Microscope: Mobile Gaming in Italy

Posted Mar 10, 2021

As usage of mobile devices continues to rise, more people from different regions and countries are engaging with mobile games within those devices. However, mobile gamers can look different from country to country. It is important that advertisers understand the unique preferences and behaviors of mobile gamers in Italy in order to create meaningful engagement….

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Social Media vs Mobile Games

Social vs. Games: Ad Comparison Survey – Highlights from EMEA & LATAM

Posted Mar 8, 2021

As we all know, social media has been in our lives for a while, and no one can deny that mobile games have quietly become the new social platforms since the start of the pandemic. With the increase in mobile usage, advertisers should be adaptive when running a campaign on various platforms to stand out….

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Consumers Share Sentiments on Mobile Apps and Ads

Posted Mar 4, 2021

Research has shown us that consumers are using their smartphones more than ever before. Mobile users have become increasingly more reliant on apps not only for daily functions but also for entertainment. But how do consumers actually feel while using different types of apps?  To gain a better understanding of these key consumer sentiments, we…

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