UTM Denmark Blog Header

Under the Microscope: Mobile Gaming in Denmark

Posted Jan 9, 2020

Mobile gaming may be a worldwide pastime but that doesn’t mean all players have the same habits and preferences. In our Under the Microscope series, we’ve examined gamers in Norway, Italy, Argentina, and several other countries to better understand the similarities and differences between mobile gamers around the world. This week we’re headed back to…

Read more
Mobile Advertising 2020 Blog Header

What to Expect in Mobile Advertising in 2020

Posted Jan 8, 2020

The power of mobile advertising innovations of recent years will continue to come into focus in 2020. The massive mobile gaming audience and the demand for privacy regulation will affect brands’ decision making when it comes to where they place their digital advertising. We’ve gathered insights from thought leaders on what we can expect to…

Read more
Brunch n Learn Blog Header

Event Recap: LevelUp with AppsFlyer and Remerge

Posted Nov 26, 2019

Last week, AdColony EMEA partnered with our friends at AppsFlyer & Remerge to host LevelUp at AppsFlyer’s office in Tel Aviv, Israel. Mobile game marketers from the region were invited to this brunch and learn to expand hear about the latest trends from industry experts. After a delicious brunch, the speaking event started with a…

Read more

Mobile Monday: Gen Z’s Mobile Gaming Behavior, Apple Revenue Reaches $64B in Q4

Posted Nov 4, 2019

Generation Z has become the largest generation globally, giving them major spending power that will only increase as they get more disposable income. The digitally native age group is still developing their brand preferences and spending habits so companies need to start fostering brand loyalty and maximizing customer lifetime value. App Annie’s recent report shares…

Read more
The Shift Toward Mobile Blog Header

The Shift Toward Mobile In-game Advertising

Posted Oct 31, 2019

While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…

Read more
Under the Microscope Argentina Blog Header

Under The Microscope: Mobile Gaming in Argentina

Posted Oct 25, 2019

Video games have already proven to have universal appeal and as smartphone adoption continues to spread, mobile games have bolstered the continued rise of the industry. The spending power of mature markets like China and the United States are often talked about, but emerging markets in Latin America are making big contributions to steady growth….

Read more