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Blog image-Sensor Tower Report

Continuous Growth of Mobile Leads to Impressive Number of Game App Downloads

Posted Jun 22, 2022

With over 6.3 billion smartphone users around the world, no one is able to deny that the mobile app industry is continuously growing. It’s not just any phones though: It’s smartphones, and with the growth in smartphones, app downloads and usage are still growing constantly, without any sign of slowing, according to Sensor Tower’s latest…

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How to Succeed in the Attention Economy

Posted Jun 7, 2022

In a competitive digital advertisement environment where brands and marketers need to know and keep up each day with the highlighted practices for maintaining the audience’s attention, what should be pointed out is advertisements need to include an attractive context. To understand how consumers are engaging with mobile ads with greater ad attention and superior…

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Effectively Scaling Apps – The Myth of the Whale Busted

Posted May 17, 2022

Is it better to have 50 customers who each spend $2 with your business or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into…

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Mobile Monday: Getting First Party Data, Spend in Mobile Games up 42% from 2020, and Mobile Gaming Ad Revenue Breaks Records

Posted Apr 11, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are the journey to acquire first party data post-privacy measures from Apple, the growth of mobile games and consumer spend in…

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New Report — Mobile Games & Adult Beverages

Posted Apr 7, 2022

Alcohol has been part of human existence for millennia: It has been used as an antiseptic, an anesthetic, and a social lubricant in nearly all human societies since Neolithic times. Even today, it is one of the most widely used recreational substances globally. But not all cultures embrace alcohol equally – it can vary greatly….

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Creative Showcase: Indomie

Posted Mar 10, 2022

Indomie, the undisputed market leader in the instant noodle category in Indonesia, has always enjoyed a massive cult following across key cities in the country. However, despite having cemented its leadership in big Indonesian metropolises like Jakarta, the brand lags behind one of its competitors in Indonesia’s suburban areas. Recognizing the commercial appeal of riding…

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Mobile Monday: Verizon’s Plus Play Manages Subscriptions, UA Through Esports, and Games Industry Investment’s Biggest Year

Posted Mar 7, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the three stories we’re covering are Verizon’s new hub for subscriptions, 7-Eleven’s partnership with Rocket League, and the games industry’s biggest year for investment. Learn…

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Mobile Monday: Everyone Wants First-Party Data, Spending Growth in Mobile Games, and Gaming App Marketing in 2022

Posted Feb 28, 2022

Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine breaks down the reasoning behind many industry acquisitions, AdColony discusses the growth in consumer and marketer spend in mobile games, and Fyber explains monetization trends…

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How Greek Mobile Gamers Engage With Brands

Posted Feb 23, 2022

With a population of close to 11 million, Greece has been a growing market and has focused on its development in the gaming industry. The growth of this industry has led to mobile gaming becoming a big part of leisure time for Greek smartphone users. Having grabbed the attention of Greek consumers mobile gamers present…

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How Mobile Ushers in the Metaverse for Marketers

Posted Feb 16, 2022

If there’s any one word on marketers’ tongues these days, it’s “metaverse.” While the concept was gaining traction amongst gaming and esports experts for years as games like Roblox and Epic’s Fortnite brought gamers into worlds populated with characters from multiple IPs, the term leveled up with Facebook’s announcement last year that they would instead…

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