Mobile Games Surge WFH Blog Header

Mobile Gaming Surges As Work From Home Increases

Posted Mar 25, 2020

The mobile gaming world is known for its rapid change, but the recent spread of COVID-19 continues to affect it in unpredictable ways. As more companies direct employees to work from home, it seems mobile gaming has become a more frequent pastime. Certain mobile game categories have seen surges in downloads and sessions in the…

Read more
Mobile Usage Canada - Blog Header

Mobile Usage in Canada – Smartphone Adoption, Gaming, Time Spent in Apps

Posted Mar 4, 2020

Across the globe, mobile devices are finding their way into more and more consumers’ hands. The North America region is considered to be a mature market but most data collection has been focused on mobile usage stateside. Smartphone users in Canada are growing in number every year which in turn leads to more time spent…

Read more

Mobile Industry Is Expected to Contribute $4.8 Trillion to Total GDP in 2023

Posted Feb 27, 2020

When it comes to shopping, communicating, gaming, streaming, and even socializing, it is no secret that mobile apps are making our lives much easier in a way that we couldn’t have predicted. In this developing world of technology, 98% of Gen Z (those born between 1997-2012) has a smartphone and mobile apps have become indispensable in…

Read more
UTM Brazil Blog Header

Under the Microscope: Mobile Gaming in Brazil

Posted Feb 6, 2020

If you’ve been keeping up with our “Under the Microscope” series, then you’re well aware of the fact that mobile gamers range across the board in terms of diversity. Demographics, preferences, and habits differ from one person to the next, making these audiences very important for advertisers to consider. In this week’s edition, we’re diving…

Read more
Brand Super Bowl Blog Header

The Big Game is Sunday – What Brands Should Know

Posted Jan 31, 2020

While millions of people are getting ready for their annual NFL championship parties this Sunday, brands are eagerly waiting to see how their advertising efforts and spends will pan out. It’s been the biggest annual event in both television and advertising for decades, but living in the digital era has changed the way we experience…

Read more

Mobile Activity During the Big Game

Posted Jan 21, 2020

Super Bowl LIV is coming up soon and football fans (and brands) are gearing up for the biggest sports event of the year and also one of the biggest moments in the year for the advertising industry. The game this year will be held on Sunday, February 2nd in Miami, FL. Since mobile devices are…

Read more