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Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine breaks down the reasoning behind many industry acquisitions, AdColony discusses the growth in consumer and marketer spend in mobile games, and Fyber explains monetization trends…
As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer! Kochava Traffic…
We are excited to announce our participation in Mobile Marketing’s February 25th masterclass on mobile and app marketing in New York City. Jude O’Connor, GM of Brand, North America, will join other industry experts to teach attendees how to successfully engage with customers and prospects on mobile. Attendees will also learn how to rise above…
If you’re not already aware, the AppsFlyer Performance Index is back with Edition VII. This index is a tool for app marketers to see the performance ranking of mobile media sources. From ROI and retargeting to growth in the gaming and non-gaming sectors, this report covers 20 billion installs and 39 billion app opens of…
Get ready for the sixth edition of the App Promotion Summit (APS), coming to New York City on Thursday, June 28th at the Stewart Hotel! APS is a one-of-a-kind event, where attendees can network with and learn directly from top app growth experts, all in one day. Everything from the latest app store optimizations and…
It’s no surprise that the games category on the App Store is the most populated. In fact, according to recent data by Statista, game apps account for 22.2% of the total app ecosystem, and the next categories trail by a large margin. Combined with the games category, business, education, and lifestyle apps round out the…