Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer!  Kochava Traffic…

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MMMasterclass_EventPreview

Event Preview: Mobile Marketing Mobile & App Marketing Masterclass

Posted Feb 21, 2020

We are excited to announce our participation in Mobile Marketing’s February 25th masterclass on mobile and app marketing in New York City. Jude O’Connor, GM of Brand, North America, will join other industry experts to teach attendees how to successfully engage with customers and prospects on mobile. Attendees will also learn how to rise above…

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Highlights from the AppsFlyer Performance Index & App Advertising Leaderboard

Posted Mar 22, 2019

If you’re not already aware, the AppsFlyer Performance Index is back with Edition VII. This index is a tool for app marketers to see the performance ranking of mobile media sources. From ROI and retargeting to growth in the gaming and non-gaming sectors, this report covers 20 billion installs and 39 billion app opens of…

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Event Preview: App Promotion Summit NYC

Posted Jun 20, 2018

Get ready for the sixth edition of the App Promotion Summit (APS), coming to New York City on Thursday, June 28th at the Stewart Hotel! APS is a one-of-a-kind event, where attendees can network with and learn directly from top app growth experts, all in one day. Everything from the latest app store optimizations and…

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Games, Business, Education & Lifestyle Apps Dominate App Store

Posted Sep 29, 2015

It’s no surprise that the games category on the App Store is the most populated. In fact, according to recent data by Statista, game apps account for 22.2% of the total app ecosystem, and the next categories trail by a large margin. Combined with the games category, business, education, and lifestyle apps round out the…

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