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We are thrilled to announce that our campaigns have been selected for 37 award nominations for the Marketing Magazine Group Mob-Ex Awards 2021! Nominations (and hopefully some wins!) are the best example of true collaboration across multiple teams, vendors and our partners, so we are extra delighted for everyone to receive 37 of them. Mob-Ex…
In our latest App Install Marketing Survey, publishers and UA marketers provided insights into their current preferred operating system, the utilization of SKAdNetwork, budget spend, inventory post-IDFA, and more. The survey also revealed the latest ideas for mobile campaign development, execution, and evaluation. Because there are many different ways to create and measure a successful…
In this Creative Showcase, we are looking at the engaging A101 Brand Image campaign in Turkey. Well-known A101, which is one of the biggest supermarket chains in Turkey, sought to celebrate the opening of its 10,001st store by using the superiority of mobile advertising. With AdColony’s Instant-Play™ HD Video and Dynamic End Card technologies, A101…
In this Creative Showcase, we’re highlighting our work in South Africa with ESPN’s campaign to increase awareness of their return to DStv through an engaging Dynamic End Card. ESPN has a large audience that they were able to reach by using AdColony’s Dynamic End Card and an interactive quiz that would allow users to gain…