Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.
Even though mobile engagement is one of the most important outcomes to achieve as a developer, it’s never been easy to understand – probably because everyone has their own idea of how to define it. What is mobile engagement? If you look at the mobile analytics algorithms that monitor app engagement statistics, for example, you can…
Compared to the last decades, the demand for vertical advertising has grown constantly. Apart from watching longer-form content, most video content is not watched horizontally by users. People hold their phones vertically almost all the time and mobile apps such as mobile games have responded to this universal preference with vertical-only ad format content. As…
It’s March 2021, which means the release of iOS 14.5 is just around the corner, bringing with it Apple’s required privacy framework, AppTrackingTransparency (ATT). As you probably already know, the framework will prompt users to opt-in to allow app tracking. For developers (and therefore advertisers), getting users to opt-in will be a challenging yet imperative…
With all the things we have going on in our lives, sometimes we forget to slow down and celebrate the wins we’ve gained through hard work. In this new series, we are highlighting our valued clients’ outstanding mobile campaigns and their success stories. Looking to build awareness for an upcoming fight, UFC teamed up with…
One of the hottest topics of this year is undoubtedly the disappearance of the IDFA in iOS 14. While the industry has been preparing for these changes to be enforced by Apple next year, there has been a lot less chatter about another requirement that app publishers will have to fulfill very soon. We’re talking…
If you’ve been following the AdColony blog or mobile app news since June, you know iOS 14 is big news. Join AdColony next week to learn the core of how to succeed in the new world of iOS 14. Update: Apple may have delayed enforcement, but the requirements are still coming. We feel now is…
As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…
With almost everyone working from home due to the COVID-19 pandemic, it can be hard for the employees these days to optimize their working situations. Whether you are leading a team or part of a team, it’s easy to feel less productive or less effective. Even though in today’s digital world it is relatively easy…
Throughout the past decade, the demand for advertising has grown consistently. According to Zenith Media, global ad spend is forecasted to rise by 4.3% in 2020. Gaming has already proven to have universal appeal and as smartphone adoption continues to spread, mobile games have bolstered the continued rise of the industry. With over 2.2 billion…
In 2018, digital advertisers lost $35 billion to digital ad fraud, or $51 million a day. This year that number is expected to jump to $42 billion, due to new, sophisticated techniques by fraudsters. Another reason is advertisers, particularly small and mid-size brands, are not adopting anti-fraud solutions like ads.txt and openRTB 3.0 spec. Because…