Over the past few months, there have been numerous reports detailing the effects of COVID-19 on the mobile industry. However, data shared in the past weeks have given us the full picture of the unprecedented growth during Q2 2020. A recent report states that installs in both the App Store and Google Play have surged…
Hypercasual games have been a dominating force in the mobile gaming market and the current pandemic has further catapulted the genre. Stay-at-home measures have resulted in massive gains in both downloads and user sessions since the beginning of the year. New data reveals that hypercasual installs have doubled between December 2019 and March 2020. Meanwhile,…
Consumer spend is expected to reduce across several industries as people adjust to life during a pandemic. Mobile gaming, however, is expected to remain relatively unscathed. Sensor Tower’s latest report says that mobile gaming will only see minor setbacks and still earn $72.6 billion by the end of the year. Meanwhile, a research study states…
Around the world, people are gradually moving away from traditional media and spending more time with digital media. The accessibility of smartphones has made it much more convenient to consume media in digital formats. This week we’ll learn how much time adults in the United Kingdom are spending with digital media daily. We’ll also touch…
2019 was a huge year for mobile games because more and more smartphone users included gaming as a part of their regular routines. Mobile gaming ended the year with a huge boost during Christmas as users spent their holiday time playing games on their new devices. Meanwhile, a study says that more developers are using…
Mobile ad fraud continues to be a concern for app developers. As ad spending on mobile apps grows, so does digital ad fraud. While app developers are looking for companies they can trust, Adjust has proven themselves a worthy partner by sharing that they prevented 200 million fraudulent app installs in 2019 so far. Meanwhile,…
When it comes to long-term success, app publishers rely on having excellent resources to create data-driven strategies. Companies like GameAnalytics and Sensor Tower continue to offer valuable insights regarding the mobile app industry. GameAnalytics recently launched a mobile insights platform that will show aggregated performance data from the top mobile games. Meanwhile, Sensor Tower’s latest…
At its annual event last week, Google took the stage to unveil several new products that are “made to help.” In case you missed it, we’re focusing on Pixel 4 this week and its features that have the mobile world talking. Meanwhile, Q3 numbers are in and consumers have spent $21.9 Billion on apps. Get…
iOS 13’s launch is expected this month and its privacy changes have caused a stir in the messaging app world. Developers of encrypted messaging apps are scrambling to adapt their software based on the operating system’s new restrictions. Meanwhile, the newest mobile game from the Pokémon franchise had a strong debut in its first week…
With a population of over 1.3 billion, India is sure to present lucrative opportunities for app developers. Increased smartphone adoption and access to unlimited 4G data plans have made India the fastest growing mobile app market. Results for Q2 2019 have been released and India is once again the top country for app downloads. Meanwhile,…