Today is Cyber Monday and consumers are looking to get some good deals for the holidays. This year mobile users have been spending much more time on their devices and they are expected to break some records on shopping apps. New data predicts that American consumers will spend over 110 million hours shopping in apps…
People have undoubtedly spent more time in apps this year than ever before but some categories have been negatively affected by the lockdowns. With professional leagues coming to a halt earlier this year, sports apps saw a slowdown in installs in Q2. Since then, many leagues have resumed which has prompted sports apps to bounce…
Japan has always had a major role in the history of gaming. The country has given birth to some of the leading gaming consoles over the decades. Japanese companies have also created a few of the most successful and acclaimed game franchises in the world. Although it’s not talked about much, Japan is also home…
2020 isn’t over yet but it’s already been a landmark year for mobile gaming. Downloads, time spent, and revenue have seen growth as people rely on their smartphones to pass the time during COVID-19. A new report says that mobile gaming in the United States reached $5.8 billion in revenue in Q3 2020. Meanwhile, a…
Over the past few months, there have been numerous reports detailing the effects of COVID-19 on the mobile industry. However, data shared in the past weeks have given us the full picture of the unprecedented growth during Q2 2020. A recent report states that installs in both the App Store and Google Play have surged…
Hypercasual games have been a dominating force in the mobile gaming market and the current pandemic has further catapulted the genre. Stay-at-home measures have resulted in massive gains in both downloads and user sessions since the beginning of the year. New data reveals that hypercasual installs have doubled between December 2019 and March 2020. Meanwhile,…
Consumer spend is expected to reduce across several industries as people adjust to life during a pandemic. Mobile gaming, however, is expected to remain relatively unscathed. Sensor Tower’s latest report says that mobile gaming will only see minor setbacks and still earn $72.6 billion by the end of the year. Meanwhile, a research study states…
Around the world, people are gradually moving away from traditional media and spending more time with digital media. The accessibility of smartphones has made it much more convenient to consume media in digital formats. This week we’ll learn how much time adults in the United Kingdom are spending with digital media daily. We’ll also touch…
2019 was a huge year for mobile games because more and more smartphone users included gaming as a part of their regular routines. Mobile gaming ended the year with a huge boost during Christmas as users spent their holiday time playing games on their new devices. Meanwhile, a study says that more developers are using…
Mobile ad fraud continues to be a concern for app developers. As ad spending on mobile apps grows, so does digital ad fraud. While app developers are looking for companies they can trust, Adjust has proven themselves a worthy partner by sharing that they prevented 200 million fraudulent app installs in 2019 so far. Meanwhile,…