In several places around the world, lockdown restrictions are being lifted as vaccines are being distributed. Although many people are starting to resume life outside of the home, they are still playing mobile games and spending a ton of money on them. New data show that spending in mobile games last month was up 10%…
Last year, contact tracing apps were a hot topic when talking about technology’s role in curbing COVID-19. Now that vaccines are being rolled out across the world, vaccine passport apps have been popping up in some regions. Recent data shows that vaccine passport apps have reached more than 10 million downloads in the last year….
When the unexpected coronavirus started to conquer the world last year, no one predicted that this could still continue one year later. During the pandemic, our lifestyles and approach to daily things changed drastically, and mobile apps, particularly games, became our addiction while we were forced to spend most of our time indoors. After more…
No one can deny that while the world was experiencing the second wave of the COVİD-19 during the first half of 2021, mobile games had become our saviors while were spending most of our time at our home. According to Sensor Tower’s latest report, mobile game revenue spiked during the start of the COVID-19 pandemic….
App usage continued to evolve in 2020 while users turned to apps for daily routines and entertainment more than ever. Lockdowns changed life for people across the globe, which led to more downloaded and opened apps at rates higher than anticipated. A new report says that installs and sessions were still growing at the beginning…
It is no secret that mobile apps have become our saviors especially during the time of quarantine. From mobile games to entertainment apps, consumers can’t get enough of their favorite apps. According to Sensor Tower’s latest report, global spending on mobile apps will reach $270 billion by 2025. The App Store will account for $185…
The mobile advertising sector has been intently waiting on Apple’s imminent iOS update to drop any day. While ad tech and publishers have been preparing for the worst, some research suggests that the outlook might be more hopeful than anticipated. Appsflyer’s recent data shows that opt-in rates could be 41%, much higher than previously predicted…
Consumers can’t get enough of their favorite apps. Instead of sticking to one app for a certain function, research shows that consumers are increasingly using similar apps especially for communication and entertainment. Mobile users have also taken to wellness apps and a report says that category will reach 1 billion downloads this year. Get all…
Ad fraud continues to be a recurring topic, and while there have been great strides to combat it, there’s still a long way to go. App-ads.txt was launched two years ago to create more transparency, but many publishers have yet to implement it. New reports state that app-ads.txt adoption increased 77% in the top 10,000…
2020 was undoubtedly a banner year for mobile gaming, and we’re continuing to see that in certain genres and regions. In a new report, the latest trends in mobile game genres were outlined, and hypercasual came out on top. Hypercasual games reached 6.3 billion downloads last year and grew a massive 123% from the previous…