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How the Pandemic Shifted the App Ecosystem

Posted Jun 21, 2021

When the unexpected coronavirus started to conquer the world last year, no one predicted that this could still continue one year later. During the pandemic, our lifestyles and approach to daily things changed drastically, and mobile apps, particularly games, became our addiction while we were forced to spend most of our time indoors. After more…

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Breaking Down the Mobile Gaming Trends of 2021

Posted Jun 7, 2021

No one can deny that while the world was experiencing the second wave of the COVİD-19 during the first half of 2021, mobile games had become our saviors while were spending most of our time at our home. According to Sensor Tower’s latest report, mobile game revenue spiked during the start of the COVID-19 pandemic….

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Mobile Monday: Crash Bandicoot: On the Run Reaches 33 million Downloads, App Tracking Opt-in Higher Than Anticipated

Posted Apr 18, 2021

The mobile advertising sector has been intently waiting on Apple’s imminent iOS update to drop any day. While ad tech and publishers have been preparing for the worst, some research suggests that the outlook might be more hopeful than anticipated. Appsflyer’s recent data shows that opt-in rates could be 41%, much higher than previously predicted…

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