M&S Creative-Showcase

Creative Showcase: Marks & Spencer

Posted Jul 8, 2021

Marks & Spencer, a multinational retailer, was looking to increase awareness and downloads of their Sparks program and app that offer special rewards and perks for members. In order to achieve this goal, Marks & Spencer partnered with AdColony to create a campaign that would allow for engagement with their target audience within the landscape…

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Creative-Showcase ESPN DSTV

Creative Showcase: ESPN on DStv

Posted Feb 25, 2021

In this Creative Showcase, we’re highlighting our work in South Africa with ESPN’s campaign to increase awareness of their return to DStv through an engaging Dynamic End Card. ESPN has a large audience that they were able to reach by using AdColony’s Dynamic End Card and an interactive quiz that would allow users to gain…

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Creative Showcase: Reebok ZIG Kinetica

Posted Jan 21, 2021

In this Creative Showcase, we are looking at the engaging Reebok ZIG Kinetica campaign from Turkey. ZIG Kinetica reflected its light by recycling the energy in terms of sole technology with the dynamic life of Istanbul and its vibrant nightlife to capture the fancy and stylish sports lovers. Combining AdColony’s Instant Play HD Video and…

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Success Story: UFC & User Engagement

Posted Jan 14, 2021

With all the things we have going on in our lives, sometimes we forget to slow down and celebrate the wins we’ve gained through hard work. In this new series, we are highlighting our valued clients’ outstanding mobile campaigns and their success stories. Looking to build awareness for an upcoming fight, UFC teamed up with…

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Creative Showcase: McDonald’s Regional Brand Trust // Hygiene

Posted Nov 26, 2020

In this Creative Showcase, we are looking at the sound-driven McDonald’s Regional Brand Trust Hygiene campaign, which recently ran in the MENA region. During the ongoing pandemic where people all over the world are still concerned about protecting themselves from exposure, McDonald’s wanted to promote its food delivery with an emphasis on safety and hygiene….

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Best Practices 2020

Posted Feb 3, 2020

Throughout the past decade, the demand for advertising has grown consistently. According to Zenith Media, global ad spend is forecasted to rise by 4.3% in 2020. Gaming has already proven to have universal appeal and as smartphone adoption continues to spread, mobile games have bolstered the continued rise of the industry. With over 2.2 billion…

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Playables Best Practices

Posted May 29, 2018

For the past couple years, playable ads have grown tremendously and gained popularity with top marketers and brands. Not only are playables a great way to enhance the user experience and improve ad quality, but they also offer interaction capabilities other ad formats don’t, which in turn increases engagement, retention, and user acquisition. AdColony started…

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New App Install Marketing Study: Video Creative Best Practices

Posted Jun 23, 2016

As the mobile app stores continue to become increasingly crowded, so the job of the app install marketer becomes ever more challenging. While advanced audience targeting and look-alike modeling can improve a campaign’s likelihood of success, there is yet another important consideration when launching a campaign: the creative. So what makes a video ad creative…

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