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Creative-Showcase-Ford Stormtrak-Raptor

Creative Showcase: Ford Stormtrak & Raptor

Posted May 5, 2022

Ford as a brand needs no introduction, but sometimes their newest products need to reach potential buyers! Ford continues to honor their legacy as they build the future and wanted to capture their target audience in South Africa, and promote the newest models of their iconic pick-ups the Stormtrak and the Raptor. About the Campaign…

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Creative-Showcase-Reacher

Creative Showcase: Jack Reacher

Posted Apr 21, 2022

Amazon Prime Video, the subscription video-on-demand service, was looking to create awareness and drive anticipation for its latest series; Jack Reacher. In order to drive awareness around the exclusiveness of the series to Prime Video in Feb 2022, Amazon Prime Video partnered with Digital Turbine’s AdColony team to engage the potential audience in an entertaining…

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Creative-Showcase-PucPuc

Creative Showcase: Cedevita Puc-Puc

Posted Apr 7, 2022

In this Creative Showcase, we are looking at the engaging Puc-Puc campaign in multiple countries in the Balkans region of Europe. Puc-Puc, a well-known regional candy with vitamins inside, with a playful, youthful image, was keen to promote its tasty popping candy in powder form by using the impeccable advantages of mobile advertising. With our…

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Creative Showcase: Indomie

Posted Mar 10, 2022

Indomie, the undisputed market leader in the instant noodle category in Indonesia, has always enjoyed a massive cult following across key cities in the country. However, despite having cemented its leadership in big Indonesian metropolises like Jakarta, the brand lags behind one of its competitors in Indonesia’s suburban areas. Recognizing the commercial appeal of riding…

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Creative-Showcase-Nespresso

Creative Showcase: Nespresso

Posted Jan 27, 2022

Nespresso wanted to capture UK audiences to promote its latest Vertuo coffee and espresso machine using AdColony’s capturing mobile technology. With AdColony’s premium drag & drop Dynamic End Card execution, Nespresso ultimately reached its targeted audience and increased brand consideration as well as purchase intent to their Venturo machines. About the Campaign With more than…

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Creative-Showcase-Axe-0.1-Effect

Creative Showcase: Axe 0.1% Effect

Posted Jan 13, 2022

In this Creative Showcase, the Unilever-owned Axe brand of deodorant, set out to discover if its confidence-boosting powers could influence overall gaming ability by 0.1% with AdColony’s highly engaging video technology.  Axe wanted to bring awareness and engagement to their ‘Axeperiment’ and teamed up with the world’s top streamers to test the theory that wearing…

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Creative-Showcase- Egypt Tourism

Creative Showcase: Egyptian Tourism

Posted Dec 9, 2021

In this Creative Showcase, we are looking at the Ministry of Tourism and Antiques through the Egyptian Tourism Board campaign that ran across AdColony’s extensive mobile app inventory, targeting potential tourists in Russia. Thanks to AdColony’s premium Dynamic End Card technology, the ​​Egyptian Tourism Promotion Board (ETPB) increased vacation consideration and most importantly travel desire…

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Creative Showcase: Frisian Flag 123

Posted Oct 28, 2021

Frisian Flag, one of the leading manufacturers of dairy-based products for children in Indonesia, faced several major challenges for its Frisian Flag 123 milk variant. Frisian Flag 123, made for toddlers aged 1 to 3 years old, struggled to penetrate the middle-income market – Indonesia’s largest socio-economic segment – due to stiff competition. There was…

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Creative Showcase: UIP Sonic the Hedgehog Movie

Posted Sep 23, 2021

UIP, Paramount Pictures holding company in the Philippines, was looking for a way to heighten awareness and drive box office sales for Sonic the Hedgehog – the 2020 action-adventure comedy based on the beloved Sega video game franchise. However, when Paramount released the movie trailer in 2019, the company faced a tsunami of negative buzz….

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Creative Showcase: Johnson & Johnson

Posted Aug 30, 2021

Having established its presence in India 70 years ago, Johnson & Johnson (J&J) has always maintained a strong level of brand trust among Indian consumers across a wide range of product segments. However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby. While allegations claiming…

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