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Best Practices 2020

Posted Feb 3, 2020

Throughout the past decade, the demand for advertising has grown consistently. According to Zenith Media, global ad spend is forecasted to rise by 4.3% in 2020. Gaming has already proven to have universal appeal and as smartphone adoption continues to spread, mobile games have bolstered the continued rise of the industry. With over 2.2 billion…

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Playables Best Practices

Posted May 29, 2018

For the past couple years, playable ads have grown tremendously and gained popularity with top marketers and brands. Not only are playables a great way to enhance the user experience and improve ad quality, but they also offer interaction capabilities other ad formats don’t, which in turn increases engagement, retention, and user acquisition. AdColony started…

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New App Install Marketing Study: Video Creative Best Practices

Posted Jun 23, 2016

As the mobile app stores continue to become increasingly crowded, so the job of the app install marketer becomes ever more challenging. While advanced audience targeting and look-alike modeling can improve a campaign’s likelihood of success, there is yet another important consideration when launching a campaign: the creative. So what makes a video ad creative…

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