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In this edition of Mobile Monday, we’re examining how advertisers are beginning to think vertically — and who is stepping in to help them — as well as what the latest numbers from Apple mean for the health of the app store & the mobile publishing ecosystem. Thinking Vertically When it comes to offering impactful…
Yesterday, Adweek released a list of “Mar Tech Superstars,” a look at top executives in the marketing/advertising space who are driving the industry forward and rethinking how technology can be used to drive results. AdColony’s CEO, Will Kassoy, was featured on the list, and was joined by executives from companies like Salesforce, Oracle, and Adobe….
Not long ago, “pillarbox” was a dirty word. Videos uploaded online with giant black squares on the side of the video frustrated many who bemoaned the inability for amateur videographers to “hold the phone the right way!” All that has changed. Vertical video is now a thing. Social platforms, messaging apps, and other mobile-first apps…
As we recently announced, AdColony has launched Instant-Play™ HD vertical video. With an 89% average video completion rate and 10% average engagement rate, the new high-performing ad unit is already exceeding the expectations of exclusive launch partners like UFC® as well as Fortune 500 brands. Driving Outcomes with Vertical Video It’s not too surprising that…