Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.
With all the things we have going on in our lives, sometimes we forget to slow down and celebrate the wins we’ve gained through hard work. In this new series, we are highlighting our valued clients’ outstanding mobile campaigns and their success stories. Looking to build awareness for an upcoming fight, UFC teamed up with…
Several studies have proven that more time been spent on mobile devices around the world as many communities have been forced to stay indoors. With more time on their smartphones, how are users responding to mobile ads? A report says that in the past few months mobile ad engagement has risen 15% as the coronavirus…
Apple recently released a line of new operating systems for developers, available exclusively through Apple’s developer portal. This announcement falls in line with the company’s trend of releasing developer betas soon after final public versions. It also doesn’t come as a surprise that Apple didn’t disclose the new features that come along with this release….
A new year means new opportunities to grow and new trends to look out for. As mentioned in Mobile Marketing, our very own David Pokress shares 5 ways mobile app monetization will change in 2019. But that’s not all. We’ve got you covered with the ultimate SDK guide from AppSee and additional insights on consumer…
From teenagers to retirees, male and female, mobile gamers are a diverse group of people. They don’t just fall into one big category. Variations in demographics, as well as preferences and habits, are a few reasons why mobile gamers are an important audience for advertisers to consider. Interested in learning more about mobile gamers worldwide,…
Users want high quality content, advertisers want to engage those users, and publishers want to keep their doors open. To satiate all of these wants, publishers are forever looking for ways to finesse their ad monetization so that they that can support the cost of production without turning away users. This search isn’t easy, and…
This week, Mobile Monday is taking a look at how user engagement metrics are beginning to drive newspaper goals as well as how mobile apps are helping newspaper publishers increase their subscriber base globally. Read All Over It’s hard to forget one of the very first riddles we heard in the school yard that asked…
Mobile publishers consider multiple metrics of engagement when assessing user quality, so what methods are they using to engage and how effective are those strategies? Simply put, a majority of top mobile publishers rely rewards and messaging to engage their users. In particular, achievement systems (65%) and push notifications (62%) are the most commonly used…
To continuously captivate consumers, custom content is as crucial as the first 9 words of this sentence are alliterative. In April, survey results revealed that senior level marketers found content personalization and campaign targeting to be the most critical aspects of their marketing tactics. This trend has only strengthened. Recently, another survey revealed that 95% of marketing professionals feel…