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Mobile games saw exponential growth in 2020, and this love of mobile games from consumers all around the world is here to stay. With this growth in mobile games and time spent on mobile, brands and advertisers have an amazing chance to connect with global consumers through mobile games. But in order to better understand…
2020 was undoubtedly a banner year for mobile gaming, and we’re continuing to see that in certain genres and regions. In a new report, the latest trends in mobile game genres were outlined, and hypercasual came out on top. Hypercasual games reached 6.3 billion downloads last year and grew a massive 123% from the previous…
Around the world, consumers are becoming more dependent on their mobile devices to make purchases of all types. Shopping for everyday items on phones has been normalized for years but consumers are just starting to buy big-ticket items online, including cars. As usage continues to increase, smartphones have become an important part of the car…
Japan has always had a major role in the history of gaming. The country has given birth to some of the leading gaming consoles over the decades. Japanese companies have also created a few of the most successful and acclaimed game franchises in the world. Although it’s not talked about much, Japan is also home…
Although some countries have cautiously started to relax their stay-at-home policies, many countries are still maintaining intensive social distancing and are preparing for a long-term lockdown. Meanwhile, people are looking for something fun, relaxing, and to help kill time while also interacting with their loved ones online and challenging their brains to keep sharp. To…
While there may be a huge variety of gaming apps and even similar games within genres in the market, mobile gaming consumers aren’t one and the same. From the amount of gameplay per day to the preferred time of day for sessions, mobile gamers are as diverse as it gets. This week we’re looking at…
Around the world, people are gradually moving away from traditional media and spending more time with digital media. The accessibility of smartphones has made it much more convenient to consume media in digital formats. This week we’ll learn how much time adults in the United Kingdom are spending with digital media daily. We’ll also touch…
Christmas is approaching quickly so consumers around the world are already preparing for the festivities. Since we do everything on our smartphones these days, it would only make sense that we would also do our gift shopping on our mobile devices as well. To better understand shoppers’ behavior and preferences, we conducted our annual Holiday…
Over the years, smartphones have become a necessary tool for everyday functions. Because mobile devices never leave our side, users around the world not only spend a lot of time on their phones but also tons of money. A recent report from Deloitte does a deep dive into mobile gaming and how much users in…
With pressure from governing bodies across the globe, game companies are re-thinking loot boxes’ place in their revenue structure. The British Parliament released a report last week saying loot boxes could be considered a form of gambling and should be regulated as such. Meanwhile, a study shows that conversion rates for mobile games are down,…