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There are multiple metrics of mobile app monetization; some say there might be too many! Sometimes though, it’s always best to stick with basics. In the process of optimizing app monetization, one of the most powerful methods is optimizing ad use rate. What’s Use Rate? An app’s use rate is the percentage of DAU (Daily…
In this Creative Showcase, we are looking at Everest’s Bite Club optimized campaign from Greece where the well-known snack and coffee brand reached its target audience with a successful and engaging campaign using a different optimization methodology by AdColony. Everest had the chance to promote its online food delivery application and its new loyalty program…
With a total of 5.6 million mobile apps available to download globally as of Q1, 2020 (Source: Statista), mobile app publishers seek various methods to keep their apps growing and profitable in a super competitive mobile market. The most common ways publishers take to monetize their apps are IAP (in-app purchase), paid downloads, in-app subscriptions,…