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Imagine that you’re killing it during a session with your favorite mobile game. You crush level 14 and eagerly await taking on your next challenge. While you wait, a brief ad appears that looks interesting. But you’ve got your game face on and you don’t want to lose focus by leaving the game, going to…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains how to reach consumers when they’re in “lean-back” mode, AdColony discusses ecommerce apps’ continued success, and Fyber shares the pros to updating app icons….
Last year, contact tracing apps were a hot topic when talking about technology’s role in curbing COVID-19. Now that vaccines are being rolled out across the world, vaccine passport apps have been popping up in some regions. Recent data shows that vaccine passport apps have reached more than 10 million downloads in the last year….
With so many apps competing for audiences’ attention, mobile publishers have had to stay on top of the latest technologies and strategies to earn those downloads. Over the past few years, app install marketing has become a priority for mobile publishers and their budgets. User acquisition evolves every year and 2020 was certainly no exception….
App usage continued to evolve in 2020 while users turned to apps for daily routines and entertainment more than ever. Lockdowns changed life for people across the globe, which led to more downloaded and opened apps at rates higher than anticipated. A new report says that installs and sessions were still growing at the beginning…
This year we’ve seen a massive shakeup in the apps world and games in particular. Games have driven most of the growth in the app economy for years but 2020 saw games reach a totally new level. A new report from AppsFlyer says that mobile games had a 45% jump in installs while non-organic installs…
The subscription model for mobile game monetization has been a hot topic for the industry since tech giants launched their own services. In the past two years, all eyes have been on Google Play Pass and Apple Arcade to see if the model benefits developers and consumers alike. In a strategy shift, Apple Arcade has recently canceled…
With a population of approximately 1.4 billion, China undoubtedly represents a huge market for mobile gaming. While developers might be thinking about financial opportunities, they also need to understand the unique and specific characteristics of the Chinese gaming market. We have an update on recently announced restrictions and requirements and how this could affect the…
It’s no surprise that smartphone users download a variety of apps for different purposes — from gaming and music streaming, to social media and lifestyle tips. What does come as a surprise is that a lot of users actually delete and redownload apps at an alarming rate. According to eMarketer, almost 30% of app downloads…
Over the last year, more and more app install marketers have been allured by the promise of playables, an ad format that offers far more user immersion than anything that has come before it. So, how have initial campaigns fared, and what’s the outlook for playables in 2018? Data from recent studies sheds some light….