App Install Marketers Adapt to New Challenges — Survey Results

Posted Jul 8, 2021

With so many apps competing for audiences’ attention, mobile publishers have had to stay on top of the latest technologies and strategies to earn those downloads. Over the past few years, app install marketing has become a priority for mobile publishers and their budgets. User acquisition evolves every year and 2020 was certainly no exception….

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Mobile Monday: China Cleans Up Games, App Downloads Up 10%

Posted Apr 29, 2019

With a population of approximately 1.4 billion, China undoubtedly represents a huge market for mobile gaming. While developers might be thinking about financial opportunities, they also need to understand the unique and specific characteristics of the Chinese gaming market. We have an update on recently announced restrictions and requirements and how this could affect the…

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Smartphone Users & Reinstall Rate

Posted Aug 7, 2018

It’s no surprise that smartphone users download a variety of apps for different purposes — from gaming and music streaming, to social media and lifestyle tips. What does come as a surprise is that a lot of users actually delete and redownload apps at an alarming rate. According to eMarketer, almost 30% of app downloads…

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The Promising Future of Playables

Posted Mar 6, 2018

Over the last year, more and more app install marketers have been allured by the promise of playables, an ad format that offers far more user immersion than anything that has come before it. So, how have initial campaigns fared, and what’s the outlook for playables in 2018? Data from recent studies sheds some light….

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AdColony Ranked a Top Choice for App Install ROI & Quality

Posted Oct 24, 2017

Acquiring quality users at scale isn’t easy, and mobile marketers often turn to multiple advertising partners to meet their campaign KPIs. To help advertisers find the best partners, mobile attribution company AppsFlyer regularly publishes their indexes of the top ad platforms. Today, the company released their H1 2017 Performance Index, wherein AdColony was ranked as…

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Mobile Monday: Thinking Vertically as the App Store Grows

Posted Jun 5, 2017

In this edition of Mobile Monday, we’re examining how advertisers are beginning to think vertically — and who is stepping in to help them — as well as what the latest numbers from Apple mean for the health of the app store & the mobile publishing ecosystem. Thinking Vertically When it comes to offering impactful…

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