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Partner Spotlight: Mazer Gaming

Posted Nov 11, 2021

Mazer Gaming has erupted as a powerhouse in the esports space, providing leading teams, tournaments, and content beloved by many. As esports evolves and moves into the mobile space in addition to traditional gaming devices, they looked to partner in the mobile advertising and marketing space who “got it” and understood where esports was going…

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Getting Your First Break In Gaming – IGX Creator Summit 2021 Recap

Posted Jul 30, 2021

In July, we participated in the IGX Creator Summit 2021 – specifically, our SVP of the APAC region, Tom Simpson, spoke about how to get your First Break in Gaming in India. Together with fellow panelists Vibhav V – MPL Gaming, Poornima Seetharaman – Zynga, Ahad Oomerbhoy – Singular Scheme, and Kashyap Singha Phukan –…

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Mobile Usage During Esports

Posted Jun 16, 2021

Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later. AdColony wanted to discover how users are watching esports, what they are doing while…

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Mobile’s Evolving Gaming Experience

Posted May 24, 2021

The overall gaming industry had already been growing steadily over the past several years, but 2020 brought on a massive push in the market. Gamers found themselves with more time on their hands and consequently spent more time (and money) on games on various platforms. Games continue to evolve, but where are the audiences now…

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Who Are Hardcore Gamers and How Can We Target Them?

Posted May 19, 2020

When we look at the COVID-19 pandemic, we can see that people’s perspectives on the entertainment industry have changed. Especially in this period when we have to quarantine ourselves, every activity we do outside to have fun and socialize like going to cinemas, festivals, concerts, etc, is minimized. People around the world are looking for…

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Sports Fans in North America and Australia Are Turning to Mobile Games

Posted Apr 27, 2020

The past few months have been a tough time for sports fans. Whether they are avid participants or devoted spectators, people are looking to fill the void of canceled or postponed sports events. Fans across the globe have been turning to their most convenient device for entertainment and excitement: their smartphones. Apptopia has shared its…

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The Rise of Esports

Posted Nov 6, 2018

Did you know there are over 2.2 billion (with a b!) active gamers across the globe? As the number of gamers increases, so is the number of esports fans, and Business Insider has a thing or two to say about the topic. According to BI, the number of esports fans is predicted to increase 59%…

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