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Mobile Usage During Esports

Posted Jun 16, 2021

Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later. AdColony wanted to discover how users are watching esports, what they are doing while…

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Mobile’s Evolving Gaming Experience

Posted May 24, 2021

The overall gaming industry had already been growing steadily over the past several years, but 2020 brought on a massive push in the market. Gamers found themselves with more time on their hands and consequently spent more time (and money) on games on various platforms. Games continue to evolve, but where are the audiences now…

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Who Are Hardcore Gamers and How Can We Target Them?

Posted May 19, 2020

When we look at the COVID-19 pandemic, we can see that people’s perspectives on the entertainment industry have changed. Especially in this period when we have to quarantine ourselves, every activity we do outside to have fun and socialize like going to cinemas, festivals, concerts, etc, is minimized. People around the world are looking for…

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Sports Fans in North America and Australia Are Turning to Mobile Games

Posted Apr 27, 2020

The past few months have been a tough time for sports fans. Whether they are avid participants or devoted spectators, people are looking to fill the void of canceled or postponed sports events. Fans across the globe have been turning to their most convenient device for entertainment and excitement: their smartphones. Apptopia has shared its…

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The Rise of Esports

Posted Nov 6, 2018

Did you know there are over 2.2 billion (with a b!) active gamers across the globe? As the number of gamers increases, so is the number of esports fans, and Business Insider has a thing or two to say about the topic. According to BI, the number of esports fans is predicted to increase 59%…

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Publisher Spotlight: Skillz

Posted Oct 26, 2018

It should come as no surprise that esports are a big thing. It’s also a huge growing component of mobile gaming as well! At the forefront of that growth is Skillz, the leader in mobile esports that connects the world’s 2.6 billion mobile gamers through competition. Skillz changes the way competition happens on mobile devices…

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Mobile Monday: Arcades and eSports

Posted Jul 20, 2015

In this edition of Mobile Monday, we’re taking a look at arcade games reinventing themselves for mobile and how one mobile title is making the push to become an eSport. Specifically, we’re covering Pac-Man Bounce, Dave & Busters for mobile, and the competitive future of Vainglory. Pac-Man Goes Mobile Games publisher BANDAI NAMCO recently released a…

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