eSports Archives - AdColony

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Mobile Monday: Verizon’s Plus Play Manages Subscriptions, UA Through Esports, and Games Industry Investment’s Biggest Year

Posted Mar 7, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the three stories we’re covering are Verizon’s new hub for subscriptions, 7-Eleven’s partnership with Rocket League, and the games industry’s biggest year for investment. Learn…

Mobile Monday: Strategies for Ad Spend on Android, Esports on Mobile, and Hypercasual Hits 3.5 Billion Downloads

Posted Nov 15, 2021

Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine dives into strategy for ad spend on Android, AdColony explores the rise of esports on the mobile platform, and Fyber showcases the growth of hypercasual…

Partner Spotlight: Mazer Gaming

Posted Nov 11, 2021

Mazer Gaming has erupted as a powerhouse in the esports space, providing leading teams, tournaments, and content beloved by many. As esports evolves and moves into the mobile space in addition to traditional gaming devices, they looked to partner in the mobile advertising and marketing space who “got it” and understood where esports was going…

Mobile Monday: Importance of Ads Matching Content, Apple v. Epic Ruling, Esports in APAC

Posted Sep 13, 2021

Mobile Monday is the weekly roundup of the latest news, trends, and developments in mobile apps, tech, and advertising. Digital Turbine, AdColony, and Fyber have partnered up to cover news and insights in apps and games. This week we touch on the importance of ads matching content, the ruling in the Epic versus Apple lawsuit,…

Getting Your First Break In Gaming – IGX Creator Summit 2021 Recap

Posted Jul 30, 2021

In July, we participated in the IGX Creator Summit 2021 – specifically, our SVP of the APAC region, Tom Simpson, spoke about how to get your First Break in Gaming in India. Together with fellow panelists Vibhav V – MPL Gaming, Poornima Seetharaman – Zynga, Ahad Oomerbhoy – Singular Scheme, and Kashyap Singha Phukan –…

Putting on a Game Face: How Luxury Brands Found Success in Gaming & Esports (Radio Interview)

Posted Jul 29, 2021

This month, Tom Simpson, AdColony’s Senior Vice President of the APAC region, sat down with the radio presenters of CNA938 Money Mind to talk about how luxury brands have successfully targeted HNWI (High Net Worth Individuals) through gaming and esports. They also touched on some of the considerations and opportunities that brands can tap on…

Mobile Usage During Esports

Posted Jun 16, 2021

Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later. AdColony wanted to discover how users are watching esports, what they are doing while…

Mobile’s Evolving Gaming Experience

Posted May 24, 2021

The overall gaming industry had already been growing steadily over the past several years, but 2020 brought on a massive push in the market. Gamers found themselves with more time on their hands and consequently spent more time (and money) on games on various platforms. Games continue to evolve, but where are the audiences now…

Who Are Hardcore Gamers and How Can We Target Them?

Posted May 19, 2020

When we look at the COVID-19 pandemic, we can see that people’s perspectives on the entertainment industry have changed. Especially in this period when we have to quarantine ourselves, every activity we do outside to have fun and socialize like going to cinemas, festivals, concerts, etc, is minimized. People around the world are looking for…

Sports Fans in North America and Australia Are Turning to Mobile Games

Posted Apr 27, 2020

The past few months have been a tough time for sports fans. Whether they are avid participants or devoted spectators, people are looking to fill the void of canceled or postponed sports events. Fans across the globe have been turning to their most convenient device for entertainment and excitement: their smartphones. Apptopia has shared its…

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