Adweek Elevate Recap

Recap: Adweek’s Elevate Mobile Gaming

Posted Sep 13, 2021

Earlier this month, over 200 attendees gathered for Adweek’s Elevate Mobile Gaming event, hearing the POV on the $77.2 billion mobile gaming industry from speakers in our industry. From new insights from Deloitte to Nestle’s approach to esports to how Vans and Roblox are building a Metaverse strategy, the virtual event was all about cultivating…

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Event Preview: Drum Digital Summit 2020

Posted Nov 11, 2020

Despite the huge amount of time spent across gaming, from console to casual mobile gaming, the understanding and investment from marketers is still in early stages. To help marketers get up to speed, AdColony and The Drum will be bringing together leading marketers to battle it out against each other in a game show-style panel…

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Event Preview: MMA Virtual Impact India 2020

Posted Oct 20, 2020

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…

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Event Preview: There is No Playbook for This – Digitisation & Consumption

Posted May 28, 2020

We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series focuses on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Contemporary consumer society is increasingly saturated by digital technology, and the devices…

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Event Preview: Future of Gaming & Advertising in Australia

Posted May 14, 2020

For Australians, it used to be “what to watch” and now it’s “whether to watch” – and the answer is increasingly “no, I’m going to play a game”. In fact, gaming is already the number one digital entertainment activity for all Australians. With almost 80% of Aussies gaming on a regular basis, brands need a…

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Event Preview: Creative Hacks – Engagement & Innovation

Posted May 11, 2020

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, we will take you through the journey of transforming existing assets produced for mediums like TV, print,…

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Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer!  Kochava Traffic…

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Event Preview: Mobile Marketing Mobile & App Marketing Masterclass

Posted Feb 21, 2020

We are excited to announce our participation in Mobile Marketing’s February 25th masterclass on mobile and app marketing in New York City. Jude O’Connor, GM of Brand, North America, will join other industry experts to teach attendees how to successfully engage with customers and prospects on mobile. Attendees will also learn how to rise above…

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Event Recap: Kochava Summit

Posted Feb 19, 2020

Last week, AdColony attended the annual Kochava Summit in Sandpoint, Idaho! We had a fantastic time at the three-day conference, especially at the AdColony after party. Ben Bring, our VP of Sales, East, participated on the panel “A 360 Degree Perspective Fraud”. Ben, Alvin Chachra (Account Executive), and Zahra Johnston (Brand Performance), shared their key…

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Event Preview: IAB Annual Leadership Meeting

Posted Feb 5, 2020

AdColony is going to the 2020 IAB Annual Leadership Meeting (ALM)! The conference will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern consumer experiences now. New for 2020 are 4 big stages or “tracks” programmed around the deeper interest areas of the assembled…

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