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App usage continued to evolve in 2020 while users turned to apps for daily routines and entertainment more than ever. Lockdowns changed life for people across the globe, which led to more downloaded and opened apps at rates higher than anticipated. A new report says that installs and sessions were still growing at the beginning…
If you’re looking to grow your app, whether you’re an entertainment app, a utility app, or a mobile game, campaign measurement is an essential part of the equation. One such app is the daily horoscope and tarot reading entertainment app Faladdin. They worked with AdColony and our partner, global app marketing platform Adjust, who provided…
Hypercasual games have been a dominating force in the mobile gaming market and the current pandemic has further catapulted the genre. Stay-at-home measures have resulted in massive gains in both downloads and user sessions since the beginning of the year. New data reveals that hypercasual installs have doubled between December 2019 and March 2020. Meanwhile,…
If you’ve been attached to your smartphone for years, you might be surprised to find out that the majority of the population in the developing world still does not own smartphones. While smartphone adoption rises, app download numbers are growing in massive numbers. As a result, app install ad spends are expected to grow by…
Mobile ad fraud continues to be a concern for app developers. As ad spending on mobile apps grows, so does digital ad fraud. While app developers are looking for companies they can trust, Adjust has proven themselves a worthy partner by sharing that they prevented 200 million fraudulent app installs in 2019 so far. Meanwhile,…
The digital landscape has been shifting to mobile in the past few years so advertisers are also moving. Advertisers have followed audiences who have turned to their smartphones to watch video content. Pubmatic’s recent report revealed that mobile video ad inventory continues to grow and mobile video impressions will soon surpass desktop. Meanwhile, smartphone users…
Over the years, smartphones have become a necessary tool for everyday functions. Because mobile devices never leave our side, users around the world not only spend a lot of time on their phones but also tons of money. A recent report from Deloitte does a deep dive into mobile gaming and how much users in…
In June, we teamed up with Adjust, our mobile attribution partner, to host the Summer Soiree. We invited our valued partners for an exclusive party at Ravouna 1906, a rooftop bar with a unique view of Istanbul. Almost 180 guests attended for a fun night of networking and catching up with friends. The party had…
It should come as no surprise that measurement and accuracy are part of AdColony’s blood. Transparency is one of our core tenets and we like to surround ourselves with partners who think like we do. Adjust is one such partner. They’re called The Measurement Company for a reason. With offices in Berlin, San Francisco, New York, Sao…
Mobile measurement and ad fraud prevention is kind of Adjust’s thing, so it’s important news when they release new standards. This week they published their Global Benchmarks 2.0 report. It’s also timely, as TrafficGuard and Juniper Research also this week released their latest study on fraud across Asia. Time to take a look this Mobile Monday!…