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Ad Reaction & Attention Survey — Highlights from EMEA & LATAM

Posted Dec 7, 2021

For ads to be attractive, they need to draw the consumer’s attention. As many other ad networks are emerging, it’s far more challenging than in the past to catch consumers’ attention and keep them interested across the journey.  While advertisers are in constant competition to promote and market their own apps, products, or services, during…

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Is Attention Really Considered As The Holy Grail of Digital Advertising? – MMA Impact MENA 2021 Recap

Posted Nov 16, 2021

On November 9th, AdColony participated in IMPACT MENA 2021 – specifically, our very own General Manager of EMEA & LATAM Warrick Billingham moderated the webinar and led the discussion about attention metrics and the importance of measuring consumer attention. Together with Shaimaa Ismail (CMO at L’Oréal Egypt), Donnacha Kinsella (Data and Strategy Lead for P&G,…

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2020 Ad Reaction & Attention Survey

Posted Dec 21, 2020

How many ads are we exposed to in a day? The average person was exposed to about 500 ads in the 1970s, according to CBS News. Today, this figure is about 5,000 ads! This means that advertisers are in severe competition to promote and market their own apps, products, or services. During this competition, challenges…

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