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Indomie, the undisputed market leader in the instant noodle category in Indonesia, has always enjoyed a massive cult following across key cities in the country. However, despite having cemented its leadership in big Indonesian metropolises like Jakarta, the brand lags behind one of its competitors in Indonesia’s suburban areas. Recognizing the commercial appeal of riding…
In this Creative Showcase, we are looking at the engaging Pandora campaign in Turkey. With AdColony’s impeccable Dynamic End Card technology, Pandora increased brand consideration and most importantly, purchase intent with its targeted audiences. About the Campaign Iconic jewelry brand Pandora knows how important it is to love and express yourself first, and we all…
In this Creative Showcase, we are looking at the engaging Uni Baby campaign in Turkey. With AdColony’s impeccable Dynamic End Card technology, Uni Baby raised product awareness and brand consideration with its target audiences. About the Campaign Turkey’s leading baby brand, Uni Baby, was inspired by mothers and the changing needs of babies in different…
Frisian Flag, one of the leading manufacturers of dairy-based products for children in Indonesia, faced several major challenges for its Frisian Flag 123 milk variant. Frisian Flag 123, made for toddlers aged 1 to 3 years old, struggled to penetrate the middle-income market – Indonesia’s largest socio-economic segment – due to stiff competition. There was…
In this Creative Showcase, Axe wanted to bring awareness and engagement to their new deodorant which was prepared with their brand new dual-action technology. In order to create interaction with their target audience, Axe partnered with AdColony and their highly engaging Gamification ad format. With this format, Axe targeted consumers who played a game by…
Converse, an American shoe and apparel company, was looking to reach their youthful target audience in South Africa. In order to create a successful campaign, Converse partnered with AdColony and developed a gamified, interactive ad experience that would bring outstanding engagement rates, time spent with the brand, uplift, and more for Converse. About the Campaign…
Sprite, a leading soft drink for The Coca-Cola company, was looking to increase brand awareness of their new packaging in the South African region. In order to engage with their target audience, Sprite worked with AdColony to create a fun, interactive campaign that would increase brand awareness and time spent with Sprite. With this campaign,…
Marks & Spencer, a multinational retailer, was looking to increase awareness and downloads of their Sparks program and app that offer special rewards and perks for members. In order to achieve this goal, Marks & Spencer partnered with AdColony to create a campaign that would allow for engagement with their target audience within the landscape…
Gordon’s Gin wanted to bring people together and create a magical, virtual event with their livestream concerts that would feature six different artists. In order to generate awareness of their upcoming concerts, Gordon’s Gin partnered with AdColony to create an interactive Dynamic End Card that would encourage the target audience to get tickets to the…