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Mobile Monday

Posted Jan 26, 2015

Welcome to This Week in Mobile, AdColony’s look at what’s happening in the mobile landscape, from new devices and app launches to breaking news and industry trends. This week, we are taking a look at how ComScore is improving cross-screen insights, how choose-your-own-adventure video mashes with mobile games, and a sneak peek at Windows 10 Mobile.

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It’s Clear: Apps are Winning the Smartphone Engagement War

Posted Jun 27, 2014

Consider your smartphone. Not only is it your fifth and most treasured limb, but also the primary place where you search the Internet—you, me and the majority of Americans. Interestingly enough, when people hop on their smartphones they aren’t simply searching, cruising or texting – their their screens are regularly dominated by mobile applications. In…

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