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Event Preview: GamesBeat Summit 2019

Posted Apr 19, 2019

Join leaders in the gaming industry for GamesBeat Summit 2019 in Los Angeles! The summit will be held on April 23rd and 24th with attendance by game developers and publishers, as well as industry CEOs, executives, marketers, and VCs. VentureBeat’s flagship industry event is limited to only 350 attendees (including our EVP of Publishing, David…

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Publisher Spotlight: Niantic

Posted Feb 23, 2018

Niantic is a publisher whose latest game, Pokémon Go, needs very little introduction after the incredible and immediate rise to the top of the App Store’s Top Grossing charts. The company behind the game though is less well known, despite the success of their first location-based title Ingress. Google Born Niantic began as an internal…

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Mobile Monday: GamesBeat 2016 Edition

Posted Aug 1, 2016

In this edition of Mobile Monday, we are taking a look at the top sessions and activities to check out at GamesBeat 2016, a three-day conference held at the Terranea Resort in Rancho Palos Verdes, California. Monday Sessions Before the nearby ocean waves lure attention away from the venue, don’t miss these sessions today: 02:00pm…

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700+ Mobile Developers Sound off on User Acquisition

Posted Oct 27, 2015

According to a recent mobile user acquisition report from VentureBeat, the job of app marketers is becoming increasingly challenging. The report surveyed 731 mobile developers, examining trends in the current UA landscape. Gathering data from approximately 14 billion mobile ads, the study found that the cost of acquiring a new user has been steadily increasing in…

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AdColony Hits the Road with VentureBeat

Posted Feb 18, 2015

Staying on top of the latest monetization and user acquisition trends and best practices isn’t easy, and staying informed with the latest industry analytics isn’t cheap. As part of our ongoing efforts to help publishers better acquire and monetize users, AdColony is once again teaming up with VentureBeat to host a Mobile Developer Roadshow series.

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User Acquisition: Why The Lowest Common Denominator Isn’t Always Best

Posted Jun 30, 2014

Not too long ago, brands were getting reprimanded about buying Facebook Likes. Agencies were getting slapped on the wrist for buying Twitter followers. Now, it seems like app developers and mobile publishers are getting the message too: You Get What You Pay For … VentureBeat Insight’s new Mobile User Acquisition study has proven what most…

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VentureBeat: The Most Successful Game Devs Use Video Ad Platform AdColony

Posted Apr 14, 2014

Great buzz for the AdColony games publishing team today — VentureBeat has released their Games Monetization Report reflecting the input of hundreds of game developers who weighed in via survey on the quality and effectiveness of their monetization partners. AdColony was featured prominently in the article and the report itself.

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AdColony Ranks #3 in HasOffers “Top 25 Mobile Advertising Partners” Report

Posted Feb 25, 2014

Excited to share that AdColony made #3 on the list of “Top 25 Mobile Advertising Partners” by HasOffers/MobileAppTracking. VentureBeat covered the news in “The top 25 mobile advertising ecosystems beyond Facebook (report)” and explains a bit more behind the criteria. Here is a link to the HasOffers full report: http://www.hasoffers.com/blog/top-25-mobile-advertising-ecosystem/

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