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Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…
AdColony is proud to announce that we have received six awards at MMA Smarties Indonesia 2019! A global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity, and business impact. The winners were announced at the Smarties Indonesia Awards & Gala on October 3rd at The Ritz Carlton in…
Industry leaders in mobile marketing will be gathering at MMA Impact Vietnam on 25 October 2019 at InterContinental Saigon, and will feature a packed agenda with a full day of speaking sessions, workshops, and networking to equip marketers with the knowledge to establish the right infrastructure to leverage on mobile. Tom Simpson (VP, Brand &…
AdColony is proud to announce that our campaigns won seven awards at MMA Smarties Turkey! The winners were announced at the awards ceremony on October 14th at the Ritz Carlton in Istanbul. In addition to the awards for our campaigns, the team was honored to accept the prestigious award for Network of the Year. Mobile…
With so much digital content, consumers’ have learned to process information faster than ever, but they’re also moving the focus of their attention faster too. Research has found that advertisers have less than half a second to make an impact with consumers on mobile ads. Meanwhile, a report reveals the playing and spending habits of…
It’s been a busy month for AdColony and the Mobile Marketing Association, with not one, but two events taking place on opposite sides of the world! On June 9th, Tom Simpson, our Growth & Innovation Director for APAC took the stage in Singapore, and on June 13th, Jon Hook, our VP for Brand & Agency…
Next week, the Mobile Marketing Association will host its MMA Forum London on June 13th June 2017. The exclusive one-day event showcases products and aims to close the “knowing versus doing gap.” AdColony at MMA Forum London – Table & Session As an official sponsor, AdColony will have a fully branded Table Top located next…