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Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering methods that can increase app user acquisition, the latest data on consumer preferences for mobile apps, in-app advertising, and in-app ads, and mobile…
Is it better to have 50 customers who each spend $2 with your business or 2 customers who each spend $50? From the POV of a mobile publisher, it can be easy to believe that it’s the latter, but that can be a dangerous fallacy. Mobile whales are also a dangerous concept to buy into…
Did you know that women are almost 80 percent more likely to make in-app purchases in mobile games? According to some recent data, the female gaming market is a big opportunity for apps to grow their business. In-App Purchases According to Liftoff, women are 79 percent more likely to make in-app purchases after installing a…
In this edition of Mobile Monday, we are exploring good news for both mobile publishers and users. First, in-app spending surged over the holidays as users setup new phones and cashed in on app store gift cards. Second, the user experience on Android is about to become a bit more reliable & consistent. In-App Spending…
Shortly before Christmas, Apple introduced several new rules for the App Store, the most notable of which is related to so-called “loot boxes” and requires developers need to share the odds of the contents before users make an IAP purchase. What does that mean for developers around the globe in 2018? This is a big…
You’ve probably already heard of BonusXP, the Dallas mobile game development studio behind Stranger Things: The Game, but the company is so much more than that. A diverse team in Dallas, Texas is responsible for side-scrolling shooters, action-RPGs, matching games, and more. We spoke with CEO and cofounder Dave Pottinger about what made BonusXP the…