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The BRAG Index, or Brand Relative App Growth Index, is a first of its kind report released by Digital Turbine and Apptopia in May 2022. The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market…
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, the stories we’re covering are Netflix’s latest subscriber loss, how Gen Z really feels about the metaverse, and the latest content regulation policies from the…
In this edition of Mobile Monday, we are covering improvements to mobile video streaming both in-flight and on the ground as well as what the withering of Project Astoria could mean for the app economy. Improvements for In-Flight Video As users increasingly turn to mobile devices for video consumption, demand for improved mobile video viewing…