Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.
Game developers around the world rely on the App Store and Google Play to get their games in front of valued audiences. This kind of exposure can come at a hefty price in the form of commission fees. After some pushback by the gaming industry, Google Play announced that they are reducing service fees starting…
Its only the start of October but brands and shoppers are already starting to focus on the holidays. eCommerce has seen a boost this year due to COVID-19 and that is likely to continue for end-of-year shopping. With higher activity on mobile devices this year, brands will be turning to video ads as a crucial…
Hypercasual games have been a dominating force in the mobile gaming market and the current pandemic has further catapulted the genre. Stay-at-home measures have resulted in massive gains in both downloads and user sessions since the beginning of the year. New data reveals that hypercasual installs have doubled between December 2019 and March 2020. Meanwhile,…
While the COVID-19 pandemic continues to affect people across the globe, governments and health authorities are working hard to find solutions to end the pandemic. Following this lead, Apple and Google have teamed up to use their resources and expertise to develop contract tracing technology that will help prevent the spread of the virus. Meanwhile,…
While some brands are just now warming up to advertising in mobile games, others are creating their own titles altogether. Numbers continue to grow for people playing games on their smartphones and branded game apps are just another effective way of targeting consumers. Starbucks has launched their own mobile game that will allow consumers to…
In the past few years, the subscription service model has spread rapidly across several industries including mobile gaming. After Apple Arcade and Google Play Pass, another company is bringing premium games to subscribers. Starting in March, Android users will have access to exclusive games through GameClub’s service. Meanwhile, Google’s Chrome browser will start blocking intrusive…
With so many features on mobile devices these days, companies are always looking for the best way to hold an audience’s attention. That’s why Google has launched its new rewards program that gives users points for app activity. While Google is encouraging more time on apps, Chinese regulators are trying to restrict it. Young mobile…
At its annual event last week, Google took the stage to unveil several new products that are “made to help.” In case you missed it, we’re focusing on Pixel 4 this week and its features that have the mobile world talking. Meanwhile, Q3 numbers are in and consumers have spent $21.9 Billion on apps. Get…
AdColony is proud to announce that we have received the award for “Best Mobile Ad Network” from the 2019 Adweek Readers’ Choice: Best of Tech awards. The renowned trade publication for the advertising and marketing industry asked its readers to recognize the top providers across 24 categories of advertising and marketing technology. The Readers’ Choice…
One of mobile marketing’s core strengths is the ability to target individual devices with mobile IDs, but the events of the past year – from the Cambridge Analytica data scandal to the Experian breach – have put consumers on high alert. Now, a full year after these privacy concerns began to surface, and the European…