Monetization Insights from Top Mobile Publishers

Posted Feb 19, 2020

With a growing audience and evolving technology, it can be pretty challenging to keep up with the latest in mobile marketing and advertising. Effective monetization methods, user experience, and acquiring high-quality users are all vital to an app’s success. So how do the most successful mobile publishers achieve these goals? We asked them! AdColony recently…

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Top Publishers Rely on Video Ads for Mobile Monetization

Posted Feb 12, 2020

How do publishers of the world’s top apps monetize and engage their users in a meaningful way that is effective & respects the user experience? To find out, AdColony surveyed today’s top-grossing app developers, and the results of the AdColony Mobile Publishing Survey are now available. The mobile publishers included gaming and non-gaming app developers…

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Mobile Monday: The Rapid Growth of Programmatic Advertising in Mobile Video, Consumer Privacy’s Role in Ad Targeting

Posted Jan 27, 2020

With so many major players in the mobile advertising space, it’s hard to keep up with what’s current when planning advertising strategies for the year. Publications have been gathering predictions from industry leaders on mobile advertising trends for the rest of this year. Two common threads among professionals are the increased ad budgets for in-app…

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