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Get Ready for Mobile’s Biggest Holiday Shopping Season Yet

Posted Oct 14, 2020

Halloween hasn’t passed yet, but all eyes are already on holiday shopping. It’s no secret that this year’s holiday season will be very different than years’ past. The global pandemic has prompted most Americans to spend the majority of their time at home, leading to a surge in mobile activity. When it comes to shopping,…

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Who is the American Mobile Gamer?

Posted Sep 15, 2020

As the gaming industry continues to grow and evolve rapidly, the same can be said about mobile gaming demographics. The evolution of the American mobile gamer is the product of the widespread adoption of smartphones and the increasing time spent on these devices. Mobile gaming is no longer a niche market but one that contains…

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Over The Top (OTT) Services Market 2020

Posted Sep 10, 2020

Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago and part of that rise is the increase in connected TV (CTV) or “over the top” (OTT)…

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The Modern Mobile Gamer — A Study of Everything

Posted Sep 10, 2020

It’s no secret that mobile gaming as a market has been burgeoning over recent years. Prior to this year’s COVID-19 prompted boom, games were far and away the most popular mobile app category in both the Apple App Store and Google Play Store by share of available apps. Because the vast majority of gaming apps…

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Mobile Devices Are Crucial for Back to School Shopping

Posted Aug 24, 2020

Summer is winding down which means students are prepping for the new school year. Technology has already changed the way consumers shop but the current pandemic has really made an impact on back to school shopping this year. While students and parents are prepping for a different kind of school year, mobile continues to play…

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Gen Z Effects In Today’s Digital World

Posted Aug 18, 2020

For many years, millennials were in the spotlight for brands and marketers. But as the next demographic block comes of age and their buying power increases, Gen Z is becoming a focus for marketers. There are various definitions for this cohort, but generally, Gen Z includes all of those born after 1997. One thing’s for…

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Coronavirus Impact on Music Listening Habits in Turkey

Posted May 12, 2020

While the COVID-19 pandemic continues to change our way of socializing all over the world, one of the things everyone likes to keep close to themselves is music. Whether it is for relaxation or an at-home workout, we all have certain songs that help us through the hard times. With the digitalization of music, streaming…

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Social Media Habits Changing During Coronavirus

Posted May 6, 2020

The spread of the Covid-19 pandemic around the world has forced us all to stay indoors and start working from home. As social distancing and the time we spend at our homes continues, our habits and preferences are also changing. While we are adapting to the “new normal” our social media habits are also altering….

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Mobile Behavior in Turkey During Ramadan

Posted Apr 6, 2020

One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…

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Coronavirus Impact Survey – Updated Highlights from EMEA & LATAM

Posted Apr 2, 2020

While people around the world are being encouraged to stay at home to ensure their health, the COVID-19 outbreak has radically changed their daily lives and preferences around the world. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes. AdColony has been surveying users periodically to gain insights…

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