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With a population of close to 11 million, Greece has been a growing market and has focused on its development in the gaming industry. The growth of this industry has led to mobile gaming becoming a big part of leisure time for Greek smartphone users. Having grabbed the attention of Greek consumers mobile gamers present…
It is safe to say that the marketing landscape in 2022 is not what it was even a few years ago. Consumers are inundated with messaging virtually everywhere they look. They have grown more accustomed to ignoring the noise, so it is imperative that ads be attention-grabbing and personalized to the target audience. Rather than…
As another holiday season rolls around and with a global pandemic still affecting user behavior and preferences for shopping, AdColony looked to discover how users in the United States and Canada will be shopping for this holiday season. With mobile usage and shopping on mobile increasing dramatically in the past year, consumers are now dedicated…
In the last year, we have seen an already burgeoning market reach new heights. Prompted by COVID-19 lockdowns, people were spending more time and money than ever before on mobile games. While this gained the attention of advertisers, there is still some confusion as to what kind of consumers play mobile games. At AdColony, we…
Around the world, consumers are becoming more dependent on their mobile devices to make purchases of all types. Shopping for everyday items on phones has been normalized for years but consumers are just starting to buy big-ticket items online, including cars. As usage continues to increase, smartphones have become an important part of the car…
The accessibility of data and smartphones has changed the way many cultures approach everyday tasks. This year, Japan’s smartphone penetration is 79% and is expected to reach 92% by 2025. Mobile devices are already vital to Japanese consumers’ shopping habits and car buying is no exception. We wanted to identify what car-buying activities consumers use…
For many people, the car buying experience has not changed much in the past several years. Consumers become familiar with new models through commercials, do some online research if they are interested, and then head to some dealerships before making a final decision. When looking below the surface, it’s evident that the car buying process…
Diwali is just around the corner which means India’s festival shopping season is underway. Known as the “festival of lights,” Diwali is not only a cultural event in India but is also celebrated around the world. This year, the celebration is on November 14 so families have likely started their shopping to prepare for festivities….
Halloween hasn’t passed yet, but all eyes are already on holiday shopping. It’s no secret that this year’s holiday season will be very different than years’ past. The global pandemic has prompted most Americans to spend the majority of their time at home, leading to a surge in mobile activity. When it comes to shopping,…
As the gaming industry continues to grow and evolve rapidly, the same can be said about mobile gaming demographics. The evolution of the American mobile gamer is the product of the widespread adoption of smartphones and the increasing time spent on these devices. Mobile gaming is no longer a niche market but one that contains…