Mobile Monday: Mobile Gaming Extends Lead Over Console and Computer Games, Consumers Prefer Behavioral and Contextual Targeting
Posted May 31, 2020Year after year gaming apps continue their domination over the gaming industry. 2020 was already expected to be a banner year for mobile games and lockdowns due to COVID-19 has further boosted growth in downloads and consumer spend. In a report from App Annie and IDC, mobile gaming is said to extend its global lead…