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Under The Microscope: Mobile Gaming in Russia

Posted Aug 25, 2021

Consumers are continuing to look to gaming across all mobile devices and operating systems for fun, entertainment, and more. Habits picked up over the last year are here to stay, and time and money spent in mobile games will remain steady or continue to rise. However, new and lifelong mobile gamers do not look the…

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Under The Microscope: Mobile Gaming in Greece

Posted Jul 28, 2021

Consumers all over the world are spending time on their mobile devices. And what are they doing on those devices? Playing mobile games. As consumers are engaged in these games, advertisers and brand marketers have the opportunity to reach a wide range of active audiences. Those audiences, however, have different characteristics and preferences that make…

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Under The Microscope: Mobile Gaming in the United Kingdom

Posted Jul 14, 2021

Mobile games saw exponential growth in 2020, and this love of mobile games from consumers all around the world is here to stay. With this growth in mobile games and time spent on mobile, brands and advertisers have an amazing chance to connect with global consumers through mobile games. But in order to better understand…

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Mobile Behaviors During Easter Holiday Europe & LATAM

Posted Mar 30, 2021

It’s time for a change of seasons and a fun and engaging holiday comes with it in the most needed time. Who doesn’t love impressing their friends and loved ones with a great turn of gifts during these tough days? While the whole world is waiting for the Easter holiday to make their loved ones…

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Under The Microscope: Mobile Gaming in EMEA

Posted Aug 19, 2020

As mobile gaming technology continues to evolve, so does the size of the audience and industry. The EMEA (Europe, Middle East, and Africa) region is comprised of multiple gaming communities but it is rarely studied as a whole. AdColony partnered with On Device to learn more about gamers around the world and this week we…

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Under the Microscope: Mobile Gaming in Greece

Posted May 13, 2020

With a diverse and vast audience, mobile gaming has caught the attention of advertisers across many industries. Brands can reach consumers from across the globe on the device they are constantly on: their smartphones. In our “Under the Microscope” series, we analyze how mobile gamers differ from country to country. Today, we’re looking at the…

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