UTM EMEA Blog Header

Under The Microscope: Mobile Gaming in EMEA

Posted Aug 19, 2020

As mobile gaming technology continues to evolve, so does the size of the audience and industry. The EMEA (Europe, Middle East, and Africa) region is comprised of multiple gaming communities but it is rarely studied as a whole. AdColony partnered with On Device to learn more about gamers around the world and this week we…

Read more

Under the Microscope: Mobile Gaming in Greece

Posted May 13, 2020

With a diverse and vast audience, mobile gaming has caught the attention of advertisers across many industries. Brands can reach consumers from across the globe on the device they are constantly on: their smartphones. In our “Under the Microscope” series, we analyze how mobile gamers differ from country to country. Today, we’re looking at the…

Read more
UTM Blog Header Norway

Under The Microscope: Mobile Gaming in Norway

Posted Nov 21, 2019

Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories but is their audience just as into mobile gaming as they are? Statista estimates that mobile game revenue in Norway…

Read more